Description

Detailed Notes including chapter readings and required readings notes: W1: Intro to Social Marketing W2: Good Reasons for Behaviour Change - Overconsumption and the Pursuit of Pleasure W3: Behaviour Change Model and Social Marketing: Basic Toolkit W4: Understanding the issue; Behaviour Change and Segmentation; Program Design and Campaign Development W5: Live Long and Prosper: Battle of the Bulge W6: Smoking Example W7: Water Example W8: Promotion


Macq.

Semester 1, 2021


38 pages

9,701 words

$29.00

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Campus

Macq., North Ryde

Member since

February 2017