Description

Comprehensive lecture and reading notes for MKF3531 International Marketing. Completed in Semester 2, 2020 and resulted in a HD grade of 86 Contents: Week 1: Introduction to International Marketing Week 2: The Economic Environment Week 3: Cultural and Social Environment Week 4: Political and Legal Environment Week 5: International Market Research and Analysis, Market Selection and Entry Week 6: International Market Segmentation and Positioning Strategy Week 7: Product and Brand Management in International Markets Week 8: Pricing in International Markets Week 9: International Marketing Communication in The Era of The Internet Week 10: International Distribution Week 11: International Marketing, Strategic Planning and Social Responsibility


Monash

Semester 2, 2020


80 pages

25,182 words

$59.00

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Campus

Monash, Caulfield

Member since

March 2018