Description

Topics Include: - Introduction to Services - Blueprinting process; Managing the Physical Environment - Consumer Decision Process - Pricing Services - Customer Satisfaction & Service Quality - Service Failure and Recovery - Retaining Customers - The Service Brand - International Services Marketing - The Service Communications Mix - Digital Marketing - Managing Customer Services


UTS

Autumn session, 2020


20 pages

4,957 words

$34.00

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Campus

UTS, Broadway & Markets

Member since

March 2018