MKC2110 HD DETAILED NOTES
Subject notes for Monash MKC2110
Description
Detailed notes for entire subject covering weeks 1-12. Topics covered include: - Intro to Consumer Behaviour (CB) - Factors influencing CB - Motivation, Ability & Opportunity - Exposure, Attention, Perception & Comprehension - Memory & Knowledge - Attitudes - Problem Recognition & Info Search - Judgement & Decision-Making - Post-Decision-Making Processes - Issues in CB
Monash
Semester 1, 2019
44 pages
9,732 words
$29.00
15
Campus
Monash, Clayton
Member since
January 2017