Consumer Behaviour Exam Summary

Description

This is a summary of the CB course and includes notes from Weeks 1-12. This does NOT include notes from every single slide but rather what the KEY concepts, definitions and processes discussed in lectures are. Includes: -Situational influences -Problem Recognition -information search -evaluation and selection -store choice and purchase -post purchase process -perception -learning -memory -motivation -personality -self-concept -attitude -culture -groups and social stratification -household and age -B2B Marketing