HIGH DISTINCTION!!!, no need to memorise formulas and theoretical parts, 1 SIDE A4 CHEAT SHEET, for assignments studying and final exam

Description

-1 side A4 cheat sheet -ideal for studying, assignments and finals -use of colours to easy distinguish topics -covers all the following topics: *Introduction to Consumer Demographics: Basic Demographic Measurements and Concepts *Demographic Dimension of Markets and Consumers (Chapters 1 and 3) *Perspectives on Consumer Behaviour (Chapter 2) *Population Growth, Sustainability, and Change of Markets (Chapters 4 and 5) *Analysing Census Data using TableBuilder *Life Cycle of Consumers (Chapter 6) *Market Segmentation and Income (Chapter 8) *Age, Preferences and Market Segmentation (Chapter 9) *Household Allocation (Chapter 7) and Gendered Preferences (Chapter 10) *Age and Product Substitution and Cohort Preferences (Chapter 11) *Demographics of Major Emerging Markets: China and India (Chapter 12)