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Charles W. Lamb, Jane Summers, Joseph F. Hair, Carl McDaniel, Michael Gardiner

ISBN 978-0-17-018023-8

RRP $94.95 inc. GST

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Members reported this textbook was used for:

MKTG1203 at UWA
MKW1120 at Monash
MKTG101 at Macq.
MARK922 at UOW
TOUR1001 at Adelaide
MARK1010 at Adelaide
BUMKT1501 at Federation
MM431 at UNE
24109 at UTS

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