MKTG1204
Consumer Behaviour
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View all MKTG1204 notesMKTG1204 Consumer Behavior Comprehensive Notes From Week 1-12 (HD mark)
If you are looking for very comprehensive notes on MKTG1204 (Consumer Behavior), you have come to th...
39 pages, 13770 words
MKTG1204 - Comprehensive notes package
Lecture, Tutorial and Textbooks notes. Effectively defines key concepts, terminology and applies co...
57 pages, 24576 words
MKTG1204 Notes 2015
Neat, logically organised, highly detailed notes. Each 60+page chapter summarized into dot points....
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MKTG1204 Notes
Full summary of the book. From the book Consumer Behavior: Buying, Having, and Being by Michael R....
49 pages, 25351 words
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Reviews
Pretty interesting unit with easy mcq exams
Anonymous, Semester 1, 2016
Exams are multichoice and pretty easy. Found the lectures a little useless though
Anonymous, Semester 2, 2015
Interesting unit - lecturer however tended to go a little off track at times. Well set up and engaging overall. Textbook was very handy!
Anonymous, Semester 2, 2015
Super interesting! Absolutely loved it and the I could pick up the textbook just for recreational reading.
Anonymous, Semester 2, 2015
Very interesting unit and easy to pass. You just need to read the chapters!