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Advertising: An Integrated Marketing Communication Perspective

Belch, George

ISBN 9780070997981

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MARK2051 at UNSW MARK6022 at UNSW MKF3461 at Monash MKF5926 at Monash MKW2460 at Monash MKTG30010 at UniMelb MKTG1185 at RMIT MKTG202 at Macq. MRKT19030 at CQU BU1808 at JCU
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