978-0-324-31698-8

8th Edition

Rosenbloom, Bert

$80

Excellent

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Alex used this textbook for MARK3081

10th August, 2017

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