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Strategic Planning for Public Relations Paperback – 12 November 2020

by Ronald D. Smith (Author)

40 ratings

Edition: 6^th

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The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media.

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

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Review

“Strategic Planning for Public Relations is a crucial text for students entering the industry and seeking a future in managing the relationship between organizations and the public. Through valuable case studies, Smith guides the reader through the steps of the planning process and provides helpful tips and tools to become a master practitioner. This book should be mandatory reading for every student and early-career practitioner.” – Alison N. Novak, Assistant Professor, Rowan University

“Professor Smith’s Strategic Planning for Public Relations has been one of my go-to textbooks when I teach the public relations campaigns course. It is exciting to see the 6th edition, which further illustrates the essential role of research in the process of problem solving and strategic decision making with real-world examples, classic cases and current events. This book equips students and practitioners with essential knowledge and tools to counsel their organizations or clients on managing changes and conducting effective strategic communications.” – Yan Jin, Professor of Public Relations, University of Georgia

Review

“Strategic Planning for Public Relations is a crucial text for students entering the industry and seeking a future in managing the relationship between organizations and the public. Through valuable case studies, Smith guides the reader through the steps of the planning process and provides helpful tips and tools to become a master practitioner. This book should be mandatory reading for every student and early-career practitioner.” – Alison N. Novak, Assistant Professor, Rowan University

“Professor Smith’s Strategic Planning for Public Relations has been one of my go-to textbooks when I teach the public relations campaigns course. It is exciting to see the 6th edition, which further illustrates the essential role of research in the process of problem solving and strategic decision making with real-world examples, classic cases and current events. This book equips students and practitioners with essential knowledge and tools to counsel their organizations or clients on managing changes and conducting effective strategic communications.” – Yan Jin, Professor of Public Relations, University of Georgia

Product details

Publisher ‏ : ‎ Routledge
Publication date ‏ : ‎ 12 November 2020
Edition ‏ : ‎ 6th
Language ‏ : ‎ English
Print length ‏ : ‎ 658 pages
ISBN-10 ‏ : ‎ 0367903849
ISBN-13 ‏ : ‎ 978-0367903848
Item weight ‏ : ‎ 1.42 kg
Dimensions ‏ : ‎ 19 x 3.94 x 25.4 cm

Best Sellers Rank: 811,991 in Books (See Top 100 in Books)
- 306 in Communications Textbooks
- 314 in Public Relations (Books)
- 398 in Media Studies Textbooks

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JewelsBling
Needed for a class. Warehouse deal was amazing
Reviewed in Canada on 14 October 2023
Format: PaperbackVerified Purchase

Text was brand new with barely a mark on the cover. Can’t be the price for a required text.

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Stephen
Good reference
Reviewed in Canada on 9 January 2021
Format: PaperbackVerified Purchase
Keeping this on the shelf as a resource for when I need it.

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