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Marketing Decision Making: A Model-building Approach Hardcover – 31 December 1984
by
Philip Kotler
(Author),
Gary L. Lilien
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Purchase options and add-ons
- Print length896 pages
- LanguageEnglish
- PublisherLongman Higher Education
- Publication date31 December 1984
- ISBN-100060440767
- ISBN-13978-0060440763
Product details
- Publisher : Longman Higher Education; Revised edition (31 December 1984)
- Language : English
- Hardcover : 896 pages
- ISBN-10 : 0060440767
- ISBN-13 : 978-0060440763
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