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Contemporary Strategy Analysis Paperback – 18 November 2021
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The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment
In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.
Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics ― such as the corporate social responsibility movement and environmental, social, and governance innovation ― presented alongside fully integrated business models and up-to-date examples of business model innovation.
Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.
- ISBN-101119815231
- ISBN-13978-1119815235
- Edition11th
- PublisherWiley
- Publication date18 November 2021
- LanguageEnglish
- Dimensions20.07 x 2.79 x 25.15 cm
- Print length544 pages
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Product details
- Publisher : Wiley; 11th edition (18 November 2021)
- Language : English
- Paperback : 544 pages
- ISBN-10 : 1119815231
- ISBN-13 : 978-1119815235
- Dimensions : 20.07 x 2.79 x 25.15 cm
- Best Sellers Rank: 208,615 in Books (See Top 100 in Books)
- 1,032 in Business Decision-Making & Problem Solving
- 1,162 in Business Decision Making
- Customer Reviews:
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Top reviews from other countries
-
mariaReviewed in Italy on 18 August 2023
5.0 out of 5 stars Lubro
Verified PurchaseOttimo
- SRI adityavReviewed in France on 16 April 2022
5.0 out of 5 stars Best books to learn strategy for all background people
Verified PurchaseThis book is best to learn strategy. At being it would a lot of effort to understand for especially non business background. But eventually you will make good progress.
Thanks to Robert M Grant