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The Designing for Growth Field Book: A Step-by-Step Project Guide Paperback – Illustrated, 30 April 2019

by Jeanne Liedtka (Author), Tim Ogilvie (Author)
4.6 out of 5 stars 156 ratings
Edition: second edition
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Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
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  1. ISBN-10
    0231187890
  2. ISBN-13
    978-0231187893
  3. Edition
    second edition
  4. Publisher
    *Columbia Business School Publis
  5. Publication date
    30 April 2019
  6. Language
    English
  7. Dimensions
    22.86 x 0.51 x 21.59 cm
  8. Print length
    152 pages
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Product description

About the Author

Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).

Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.

Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.

Product details

  • Publisher ‏ : ‎ *Columbia Business School Publis
  • Publication date ‏ : ‎ 30 April 2019
  • Edition ‏ : ‎ second edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 152 pages
  • ISBN-10 ‏ : ‎ 0231187890
  • ISBN-13 ‏ : ‎ 978-0231187893
  • Item weight ‏ : ‎ 408 g
  • Dimensions ‏ : ‎ 22.86 x 0.51 x 21.59 cm
  • Customer Reviews:
    4.6 out of 5 stars 156 ratings

About the author

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Jeanne Liedtka

Jeanne Liedtka

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Jeanne Liedtka is a Professor of Management at the Darden Graduate School of Business at the University of Virginia. Formerly the Executive Director of the School’s Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, Jeanne has also served as Chief Learning Officer for the United Technologies Corporation (UTC), headquartered in Hartford, Connecticut, and as the Associate Dean of the MBA Program at Darden. Jeanne’s current teaching responsibilities focus on design thinking, innovation, and organic growth in the MBA and Executive Education Programs at Darden.

Jeanne’s current research interests focus on exploring how design thinking can be used to enrich our ability to create inclusive strategic conversations about organizational futures. Her book, The Catalyst: How You Can Lead Extraordinary Growth, co-authored with R. Rosen and R. Wiltbank, was based on a three year study of operating managers who excelled at producing revenue growth in mature organizations. Published in March 2009, The Catalyst was named one of Business Week’s best innovation and design books of 2009. Her most recent book, Designing for Growth: A design toolkit for managers was published in June, 2011.

Jeanne joined Darden in 1989, having received her DBA in Management Policy from Boston University and her MBA from the Harvard Business School. She has been involved in the corporate strategy field since beginning her career as a strategy consultant for the Boston Consulting Group.

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Top reviews from Australia

  • Merendi Leverett
    5.0 out of 5 stars Amazing resource
    Reviewed in Australia on 2 November 2024
    Format: PaperbackVerified Purchase
    This book is great and provides lots of useful templates to help with planning and solving business and workplace problems.
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  • Muthukumar
    5.0 out of 5 stars Excellent book of techniques
    Reviewed in Australia on 25 November 2019
    Format: PaperbackVerified Purchase
    good read.
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Top reviews from other countries

  • Rosina Hassoun
    5.0 out of 5 stars Clear, concise, and useful for beginning design thinking projects
    Reviewed in the United States on 8 August 2021
    Format: KindleVerified Purchase
    I have been highly impressed by the training, books, and advise offered by Jeanne Liedka. As an anthropologist interested in design anthropology, this fieLd book offers my students and I clear directions for carrying out design thinking and design anthropology projects. All I have to add is the anthropological perspective and more ethnographic elements. I am interested in working with non-profits, but this workbook works for both for-profit and non-profit situations.
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  • Luis
    5.0 out of 5 stars Very easy and clear to follow.
    Reviewed in the United States on 16 December 2019
    Format: PaperbackVerified Purchase
    Great step by step process to solve almost any problem. Loved it!
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  • Dawn Fairchild
    5.0 out of 5 stars Great read
    Reviewed in the United States on 19 February 2020
    Format: PaperbackVerified Purchase
    Loved this so much I bought the workbook too.
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  • Cathy
    4.0 out of 5 stars step by step guide
    Reviewed in the United States on 26 November 2019
    Format: PaperbackVerified Purchase
    I have been fascinated by design thinking for a long time but didn't know how to actually try it. This book is a true step by step guide that gives you a process to follow. We are doing our first project and very excited to be able to put these great ideas to use.
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