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Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results Paperback – 1 August 2014

by Max Mckeown (Author)
4.2 4.2 out of 5 stars 76 ratings
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The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success.

Includes:

  • Your Creative Self – how to become a more powerful innovator
  • Leading Innovators – how to inspire and motivate creative people
  • Creating Innovation – how to develop and test new concepts
  • Winning with Innovation – how to sell your new ideas
  • The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas
  • The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?
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  1. Print length
    296 pages
  2. Language
    English
  3. Publisher
    FT Publishing International
  4. Publication date
    1 August 2014
  5. Dimensions
    13.46 x 2.03 x 21.34 cm
  6. ISBN-10
    1292011904
  7. ISBN-13
    978-1292011905
  8. See all details
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Product description

From the Back Cover

INNOVATION IN ACTION

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

It answers the following questions:

· How do you become a more innovative thinker?

· How do you lead and manage creative people?

· How can you use innovation tools to get the best results?

· How can you engage people with innovation?

· How do you avoid pitfalls, problems and roadblocks?

With a practical bite-size format, The Innovation Book helps you tackle the really important challenges and start seizing the most valuable opportunities today.

"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.”

Broc Edwards, SVP, Director of Learning and Leadership

About the Author

Max Mckeown (PHD, MBA, FRSA)is an author, consultant and popular speaker. He shares cuttingedge research with clients in the real world of major corporations. He is theauthor of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.

Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything.

His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.

www.maxmckeown.com / www.twitter.com/maxmckeown

Product details

  • Publisher ‏ : ‎ FT Publishing International; 1st edition (1 August 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 1292011904
  • ISBN-13 ‏ : ‎ 978-1292011905
  • Dimensions ‏ : ‎ 13.46 x 2.03 x 21.34 cm
  • Customer Reviews:
    4.2 4.2 out of 5 stars 76 ratings

About the author

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Max McKeown

Max McKeown

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Dr. Max Mckeown is the author of The Strategy Book, winner of the Commuter Read at the Chartered Management Institute Book of the Year and Amazon's Best Business Books. He is also author of The Innovation Book, The Innovator’s Book, Adaptability: The Art of Winning in an Age of Uncertainty, and four other books. He works as a strategic coach with Fortune 100 companies and is also a popular keynote speaker at conferences worldwide.

www.maxmckeown.com

www.twitter.com/maxmckeown

www.linkedin.com/maxmckeown

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4.2 out of 5 stars
76 global ratings

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  • Shashank
    5.0 out of 5 stars Very informative
    Reviewed in India on 2 February 2019
    Verified Purchase
    Must read Book.
    Report
  • Jeff L.
    5.0 out of 5 stars Great book to have from day one of your innovation journey
    Reviewed in the United States on 6 March 2017
    Verified Purchase
    "Innovation is about practical creativity, it's about making new ideas useful"

    The first sentence of this book is a preview of what's to come; clear, direct writing and practical suggestions. The author recognizes that there is no silver bullet or formula to innovation and that there is no way to fit everything you'll need to know in one book. He spends half of the book equipping the reader with the tools necessary to understand what successful innovation looks like for their own company and the second half of the book summarizing other sources of information that the reader can go to for further study. This is a book about asking the right questions of yourself, your team, and your company. I would recommend this as the first book to read on Innovation and the book to always keep by your side for reference.
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  • max e.
    5.0 out of 5 stars Best book I have read on Innovation.
    Reviewed in the United Kingdom on 1 November 2016
    Verified Purchase
    What is innovation? How do you and your company become more innovative? How do you lead and manage creative people? How to you turn your companies best ideas into reality?
    All of these questions are challenging for leaders in large organisations. Max McKeown’s ‘The Innovation Book’ is an excellent resource to help you answer these questions. The book is divided into six chapters. The preface discusses what innovation is; then chapters 1-5 show you how you can improve your ability to innovate and how to encourage innovation within your organisation. The final chapter is dedicated to helpful tactical tools and frameworks.
    Initially, the book focuses on defining innovation. Max argues that innovation is ‘practical creativity’ and demonstrates that the word ‘innovate’ comes from the Latin to renew or alter. Defining innovation as renewal is compelling, but the implications of this powerful. Renewing or altering your current offerings or processes will involve change. However, for or many organisations, change is tough, as most large modern companies are optimised to do a few things well.
    Chapter 1 focuses on improving your creativity and innovative ability. There are practical tips on nurturing your creativity, and how to release the status quo and your past work, to pursue new ideas.
    Chapter 2 addresses the issues of leading other innovators. Max’s main argument is that you the need to improve the quality and quantity of connections within your organisation, as well as how you create an organisation and culture which encourages innovation.
    Chapter 3 shows how you can turn innovation into improvement. Rebels and mavericks can be used to challenge the status quo, and Max also offers tips on how to make the long hard slog from insight to impact.
    Chapter 4 covers the essential topic of using innovation to win. While many companies are not at a loss for ideas, most companies struggle using innovation to create a sustainable competitive advantage. By testing your ideas more often, and only scaling ideas that your company is best placed to capitalise on, you can improve your innovation pipeline. In this chapter, Max also cover the need to sell you ideas, both inside and outside your organisation, and also highlights the importance of adapting your organisation to exploit new ideas.
    Chapter 5 and 6 draw together and summarise the book, while also offered some useful frameworks and tools to help you on your journey to better innovation.
    The Innovation Book is well researched and very well written. Read this book to get a great overview of innovation, as well as tools and techniques to improve both you and your organisation’s ability to innovate.
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  • Raul G
    5.0 out of 5 stars Un libro imprescindible para aquellos que desean innovar.
    Reviewed in Spain on 30 November 2015
    Verified Purchase
    Es un must para aquellas personas que desean tener una visión general de lo que representa pasar de la idea a la ejecución así como las herramientas que se pueden utilizar Lara materializarla
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  • MR TREVOR A MESSAM
    4.0 out of 5 stars The tools to rediscover Innovation
    Reviewed in the United Kingdom on 16 October 2017
    Verified Purchase
    In a world of chaos, change has change, therefore we need to be continually rewriting the rule book using innovation.
    Report