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The Power of Moments: Why Certain Experiences Have Extraordinary Impact Paperback – 16 October 2017

by Chip and Dan Heath (Author)
4.6 4.6 out of 5 stars 4,362 ratings
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The internationally bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.

THE NEW YORK TIMES BESTSELLER

'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT

'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg

In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?

In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.

Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.
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  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    BANTAM PRESS
  4. Publication date
    16 October 2017
  5. Dimensions
    15.5 x 2.5 x 23.5 cm
  6. ISBN-10
    9780593079263
  7. ISBN-13
    978-0593079263
  8. See all details
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The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. ― Adam Grant, New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B with Sheryl Sandberg

I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched - I'm recommending it to everyone I know! ― Angela Duckworth, author of GRIT

This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and entrepreneurs as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it. ― Eric Ries, author of The Lean Start-Up

Flat out amazing... The best business book I've read in a while. ― Jake Knapp, author of SPRINT

Chip and Dan are amazing and impactful story tellers. In The Power of Moments they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more 'moments'. At Virgin Atlantic, helping our people create such amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community. ― Craig Kreeger, CEO of Virgin Atlantic

A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm … Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook. ― Kirkus

Chip and Dan Heath think they’ve found the secret to busting boring meetings and creating a positive workplace environment. ― Wired

Book Description

The internationally bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.

Product details

  • ASIN ‏ : ‎ 0593079264
  • Publisher ‏ : ‎ BANTAM PRESS (16 October 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 9780593079263
  • ISBN-13 ‏ : ‎ 978-0593079263
  • Dimensions ‏ : ‎ 15.5 x 2.5 x 23.5 cm
  • Customer Reviews:
    4.6 4.6 out of 5 stars 4,362 ratings

About the authors

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  1. Dan Heath

    Dan Heath

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    Dan Heath is the co-author, along with his brother Chip, of four New York Times bestsellers: Made to Stick, Switch, Decisive, and The Power of Moments. The Heaths' books have sold over 3 million copies worldwide and been translated into 33 languages.

    Heath's fifth book, Upstream: The Quest to Solve Problems Before They Happen, will be released on March 3, 2020. Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. A graduate of the University of Texas and Harvard Business School, he lives now in Durham, NC.

    See more on the author's page
  2. Chip Heath

    Chip Heath

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    Full content visible, double tap to read brief content.

    Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association.

    See more on the author's page
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Top reviews from Australia

Veronica Strachan
5.0 out of 5 stars The Heath Bros made me cry
Reviewed in Australia on 12 February 2018
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As a passionate and purposeful advocate for change, I loved Switch: How to change things when change is hard. My copy is tattered, highlighted and tagged from constant use. Switch kicked me out of the doldrums of monotony with fresh, real and practical ways to change. The Power of Moments made me cry, and blinking back tears I almost fell off the treadmill, where I'd been reading as I walked.
The book is a clear eyed look at the value of human interaction. Taken apart, explained with real examples and then put back together with clinics for you to stretch your mind and apply what you've learnt.
These are stories of real people, and it shows. You want to be that person, hug, them, help them.
As a facilitator and change agent I will be using their practical strategies to change the way I think, feel, and act in every moment, extraordinary or not.
Definitely worth getting out the highlighters.
2 people found this helpful
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Schatts
5.0 out of 5 stars As we grow old certain past events will stand out in our minds as part of our life story.
Reviewed in Australia on 16 August 2020
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What makes moments memorable (in hindsight) is a special formula which until now I didn't grasp.
The power to create more positive moments for myself and others is part of a caring society.
A very powerful book which I am glad I read. So many books to read, don't miss this one.
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Pamela
4.0 out of 5 stars Well worth a read
Reviewed in Australia on 7 November 2019
I bought this book on Audible and found it a motivating way to start the day on my way to work.

The proposition is that our lives are not really a timeline lived by the clock and calendar, instead we live our life in moments. When we recall our lives we tend to remember flagship moments: the peaks, the pits, and the transitions. They could be created by elements of (1) Elevation; (2) Insight; (3) Pride; or (4) Connection.

The authors show how we can use this knowledge in a variety of ways by creating more defining moments to make the changes we want and enrich our own lives and that of others.

While the concept is not new, and the authors dwell quite a bit on the educational space, there are tiny nuggets of gold for everyone in the stories they tell. Some of my favourites are how a father taught his children to create defining moments from failure and what this contributed to his daughter’s success. And the couple who kept a journal of all their arguments and how this actually strengthened their relationship. And I liked the stories of how mentors have stretched their mentees using feedback that created defining moments.

Others may find the story of how the Couch to 5km program was created and what it has meant for those who want to improve their fitness, or how to create milestones that motivate using the theory, or how to make life transitions more meaningful.

For those new to the concepts this is worth 5 stars, but for those of us who have been around a bit longer, it’s a healthy 4 star read (or listen).
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Jane S
5.0 out of 5 stars Beautifully written with a powerful message
Reviewed in Australia on 7 October 2020
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Amazing case studies on every page. A joy to read. In today’s day and age this is important then ever!
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gurubooks
5.0 out of 5 stars A great book
Reviewed in Australia on 7 November 2017
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We all experience these defining moments- the authors explore what these moments are made of; and help us to see our experiences with fresh eyes; interesting book - and some good tools to develop our awareness in our busy lives.
2 people found this helpful
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Lorryn Gordon
5.0 out of 5 stars Awesome quality
Reviewed in Australia on 4 October 2019
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Great quality! Delivered within 2 days.
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Top reviews from other countries

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Phil
5.0 out of 5 stars Great book !
Reviewed in Canada on 4 March 2024
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Great book
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Raúl
5.0 out of 5 stars Maravilloso
Reviewed in Mexico on 17 September 2023
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Si te gusta aprender cómo organizar experiencias memorables y cómo hacer que pequeños momentos valgan mucho, entonces no puedes quedarte sin leerlo
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Tiny Wings
5.0 out of 5 stars Wie man besondere Momente schafft
Reviewed in Germany on 30 August 2020
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Dieses Autoren-Duo ist schon unglaublich stark und hat auch hier wieder ein ganz besonderes Buch geschrieben.

Die Grundidee: es sind besondere Momente, die uns in Erinnerung bleiben und die so letztlich auch unser Leben mitbestimmen. Was bleibt von einem bestimmten Abschnitt in unserem Leben? Woran erinnern wir uns? Sind es positive Erinnerungen oder negative? Es ist gar nicht die Frage, ob das Leben immer einfach war. Es kann auch ruhig schwer und anstrengend gewesen sein. Solange es besondere "Peak"-Momente gab, werden wir uns an diese erinnern und so werden sie die Erinnerung an den ganzen Abschnitt bestimmen. Das Buch hat zwei Ziele: 1) werden diese besonderen Peak-Momente analysiert (was kennzeichnet sie? was haben sie gemeinsam?) und 2) wird aufgezeigt, wie man solche Peak-Momente selber erzeugen kann! D.h. das Buch hat auch einen sehr praktischen Nutzen.

Am stärksten fand ich den ersten Abschnitt "Elevation", in dem es darum geht, wie man eben besondere Momente, die aus dem Alltäglichen herausragen, schafft. Die nächsten Abschnitte "Insight", "Pride" und "Connection", in denen es jeweils um bestimmte Aspekte von besonderen Momenten geht, fand ich persönlich etwas schwächer.

Insgesamt für mich daher ein Buch zwischen vier und fünf Sternen. Jeder kann hier aber etwas mitnehmen und lernen, wie er für sich, seine Freunde oder seine Familie, für seine Mitarbeiter oder seine Schüler und Studenten besondere Momente schaffen kann, die ihnen in Erinnerung beiben und ihr Leben bereichern werden!
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John W. Pearson
5.0 out of 5 stars “Beware the Soul-Sucking Force of Reasonableness”
Reviewed in the United States on 25 November 2017
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If you happen to be buying gifts for family and co-workers today, I can make it easy for you. Buy a dozen copies of “The Power of Moments.”

Here’s the big idea: “A defining moment is a short experience that is both memorable and meaningful.” And…oh, my—are we in short supply of significant moments in our boring staff meetings, workplaces, churches, schools, and homes. You can change that!

Buy this book for:

YOUR STAFF. Here’s an idea: bring popsicles to your next staff meeting and play the audio from the first chapter, “Defining Moments,” and ask the team why the Magic Castle Hotel in Los Angeles does this:

“Let’s start with a cherry-red phone mounted to a wall near the pool. You pick it up and someone answers, ‘Hello, Popsicle Hotline.’ You place an order, and minutes later, a staffer wearing white gloves delivers your cherry, orange, or grape Popsicles to you at poolside. On a silver tray. For free.”

What will your staff learn? “What the Magic Castle has figured out is that, to please customers, you need not obsess over every detail. Customers will forgive small swimming pools and underwhelming room décor, as long as some moments are magical. The surprise about great service experiences is that they are mostly forgettable and occasionally remarkable.” (p. 9)

YOUR FAVORITE CHARITIES. If I could wave a magic wand, I’d ask every relief and development organization leader to read Chapter 5, “Trip Over the Truth,” about a methodology called Community-Led Total Sanitation (CLTS).

The authors begin with a warning to readers: “The story ahead is full of disgusting images, and it also makes frequent use of the ‘s-word” for feces.” The researcher in this Bangladesh brilliant/brilliant epiphany “believes that it’s a mistake to soft-pedal the word using medical terms…or more kid-friendly terms. When he works in new countries, he makes sure to ask for the crude slang… He wants the word to shock.”

The researcher’s ingenious approach to dramatically improved community health is the polar opposite of the way leaders, teachers, and preachers seek change. Instead of pulpits, podiums, and lecterns, Dr. Kamal Kar used observation, probing (shocking) questions, and demonstrations. Brilliant! (p. 97)

YOUR TEACHERS. In the chapter “Stretch for Insight,” the authors describe a study of 44 seventh-graders who wrote essays about a personal hero. Teachers marked up the essays and Group 1 students received generic feedback. Group 2 students received personalized “wise criticism.” Both groups could resubmit their essays in hopes of higher grades. You guessed it: almost 80 percent of Group 2 students resubmitted compared to about 40 percent of the first group. (p. 122)

YOUR PASTOR. Whew. How do pastors inspire a congregation—weekend after weekend, 52 weeks a year? (Few do.) But creative teams can create extraordinary experiences along the way—by defying “the forgettable flatness of everyday work and life by creating a few precious moments.” (p. 265)

And speaking of teaching, don’t skip the insights about a weeklong program, the Course Design Institute (CDI). “The dirty secret of higher education [and maybe seminaries] is that the faculty aren’t taught how to teach,” says Michael Palmer, a chemistry prof at the University of Virginia. So Palmer invites groups of 25 to 30 profs, per course, to meet the ugly truth in the mirror.

It begins with an interactive fill-in-the-blanks exercise, where each prof completes one sentence: an aspirational objective for students that will be realized three to five years later. Then each prof compares that aspiration with his or her course syllabus. Palmer asks, “How much of your current syllabus will advance your students toward the dreams you have for them?”

You guessed it! Chip Heath and Dan Heath describe one prof’s head-slapper moment, after an awkward silence: “You look at your syllabus, and you go, ‘Zero.’” (p. 106)

The book includes a link to a complete syllabus with “before” and “after” examples—showing how a professor changed the content, as a result of the weeklong course.

You should also buy this book for:

PARENTS AND GRANDPARENTS. The dinner table question from Spanx founder Sara Blakely’s dad: “What did you guys fail at this week?” (p. 130)

HR TEAM. On creating extraordinary moments on a team member’s first day on the job: “Imagine if you treated a first date like a new employee.” (p. 18)

MARKETING STAFF. “One simple diagnostic to gauge whether you’ve transcended the ordinary is if people feel the need to pull out their cameras. If they take pictures, it must be a special occasion.” (p. 63)

FUNDRAISERS AND OTHERS. On the topic of unheralded achievements in the chapter, “Thinking in Moments,” the authors ask: “We celebrate employees’ tenure with organizations, but what about their accomplishments? Isn’t a salesman’s 10 millionth dollar of revenue earned worth commemorating? Or what about a talented manager who has had 10 direct reports promoted?” (p. 36)

And I’d add: And what about celebrating a single mom’s faithful $10-a-month donor gifts when her total giving reaches the $500 or $1,000 milestone? That’s a moment to celebrate! Plus, don’t miss the creative way one organization sends personalized thank you notes to donors. (p. 151)

BOARD MEMBERS. Recently, I played the book’s audio of “Clinic 1: The Missed Moments of Retail Banking” to my fellow board members at Christian Community Credit Union. The question, “Could banks learn to ‘think in moments’?” Convicting—but very, very applicable to all organizations.

I could go on—but you get my drift. This book changed—changed!—my thinking in so many ways. You’ll appreciate the powerful and poignant stories. Example: how a priest gathered a widow’s friends together (five years after her husband had died) for a therapeutic wedding vows ceremony—but in the past tense. “Were you faithful?” The result: she was finally ready to date again.

You’ll underline the “whirlwind reviews” for each of the four major sections (Elevation, Insight, Pride, and Connection). You’ll be delighted by the bonus resources, like the “clinics,” the free app referenced, “36 Questions,” and why one company empowers employees to give away a certain number of free drinks and food items every week! (p. 73)

The “Clinic 2” (p. 89) is a must-read about church boards. The question: “How do you refresh a meeting that’s grown rote?” One approach: “Break the script.”

And finally, Chip Heath and Dan Heath warn: “Beware the soul-sucking force of reasonableness.” Example: “Couldn’t we just put the Popsicles in a cooler by the ice machine?” (LOL!)
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cesar carneiro penna
5.0 out of 5 stars Um guia para a criação de momentos extraordinários essencial para quem deseja sair (ou tirar pessoas) da mesmice
Reviewed in Brazil on 20 October 2017
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Os Heath Brothers mais uma vez emplacam uma obra muito bem amarrada de didática impecável.

A abordagem é inovadora e busca responder por que algumas experiências possuem um impacto extraordinário. Os autores estudaram este momentos "especiais" e –como de costume– desenvolveram um modelo para sistematizar a ocorrência destes momentos. O modelo é composto por 4 passos fundamentais:

ELEVATION: Estas são: experiências sensoriais intensas; momentos arriscados; momentos em que estamos diante de uma novidade, como por exemplo, o primeiro beijo.

INSIGHT: Estes são os momentos em que nos dá aquele estalo e a nossa maneira de pensar sobre algo é transformada naquele instante. As dicas aqui são para criar situações que façam a pessoa sentir na pele o novo ponto de vista. Uma das palavras usadas é "stretch"que quer dizer esticar, agir e se colocar em novas situações, como por exemplo abrir aquele negócio que você sempre sonhou.

PRIDE: São apresentados 3 passos para criar orgulho nas pessoas. O primeiro é o reconhecimento, pense em momentos de gratidão, elogios sinceros e tangenciados àquela pessoa. O segundo são pequenas conquistas que tenham significado, uma forma de partir um objetivo em partes menores que sejam importantes, cada conquista traz mais inspiração. O terceiro passo é a coragem.

CONNECTION: Aqui primeiro se fala de shared meaning e a importância do propósito. Este capítulo me lembrou muito do A Quinta Disciplina do Peter Senge. O segundo passo para connection é a criação de laços profundos, algo como o que um bom terapeuta tenta fazer, coisas como entendimento, responsividade, cuidado e validação.

O trabalho é recheado de histórias bem emocionantes –não somente emocionantes, as histórias seguem a obra Make it Stick e são, portanto, simples, surpreendentes, vívidas e emocionantes.

No entanto, para aplicação dia a dia, alguns dos conceitos acabam se misturando um pouco. Tanto para elevation, quanto para insight e pride, são apresentados passos que em sua essência, propõem a mesma coisa: a busca por novidade e risco.
O que pode ser visto como o oposto de "rotina". Algo que haveria de se esperar de "momentos extraordinários". Por si só isso não prejudica a obra, que ilustra o modelo muito bem e é de leitura extremamente agradável.

De certa forma a leitura é um "wake up call" para quem tem uma vida que caiu na mesmice, na rotina e pode também ser muito bem aproveitada por profissionais que trabalham com qualquer coisa relacionada a criação e gestão de experiências.
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