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The Public Relations Handbook Paperback – 27 October 2020

by Alison Theaker (Editor)
4.9 out of 5 stars 12 ratings
Edition: 6th
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The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

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  1. ISBN-10
    036727891X
  2. ISBN-13
    978-0367278915
  3. Edition
    6th
  4. Publication date
    27 October 2020
  5. Part of series
    Media Practice
  6. Language
    English
  7. Dimensions
    17.4 x 2.54 x 24.6 cm
  8. Print length
    440 pages
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About the Author

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.

Product details

  • Publisher ‏ : ‎ Routledge
  • Publication date ‏ : ‎ 27 October 2020
  • Edition ‏ : ‎ 6th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 440 pages
  • ISBN-10 ‏ : ‎ 036727891X
  • ISBN-13 ‏ : ‎ 978-0367278915
  • Item weight ‏ : ‎ 768 g
  • Dimensions ‏ : ‎ 17.4 x 2.54 x 24.6 cm
  • Part of series ‏ : ‎ Media Practice
  • Customer Reviews:
    4.9 out of 5 stars 12 ratings

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  • Marta
    5.0 out of 5 stars Completo
    Reviewed in Spain on 11 November 2021
    Format: PaperbackVerified Purchase
    Como primera aproximación a las Relaciones Públicas está bien, lo único es que cada capítulo lo ha escrito una persona diferente.
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