'The Third Edition of this beautifully presented and illustrated text is extremely welcome. As a teaching resource, it is invaluable, providing that rare resource, a text addressing global strategic management theory clearly and interestingly but also set within the contemporary context of the industries. The extensive case studies provide innovative learning material for students to really engage with industry practice and comprehend theoretical application and are extremely useful.'
Dr Bridget Major, Principal Lecturer, Newcastle Business School, Northumbria University, UK
'Forward planning and adopting best practice have never been more important for international tourism and its related sectors. Resource pressures, environmental concerns, competitive pressures, economic uncertainty and political instability all point to the need for effective strategic management. This comprehensive and accessible text with insightful case studies provides an essential guide for students, academics and practitioners. Nigel Evans’s book not only understands the issues facing tourism, hospitality and events organizations, it provides ways to manage them effectively.'
Professor Mike Robinson, University of Birmingham, Editor, Journal of Tourism and Cultural Change, UK
'This book has long proved to be an invaluable resource for those studying strategic management within the tourism, hospitality and events sectors. This third edition, benefitting from new contemporary case studies, continues to offer a detailed, authoritative yet highly accessible perspective on strategic management. Readers are challenged with questions and ‘think points’ and, importantly, concepts are frequently illustrated with real-world examples. A must read for student and tutors.'
Richard Sharpley, Professor of Tourism & Development, University of Central Lancashire, UK
‘This book stood out for me because of the strategic element. I find that students need to think more outside the box and learn how to strategize and innovate, rather than just learn about the nature of the industry. I plan to utilize all the case studies as I want the students to understand the current context of international travel and tourism.’
Dr Michelle McLeod, University of the West Indies
