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Strategic Marketing Management Paperback – Illustrated, 1 January 2018

4.5 out of 5 stars 92 ratings
Edition: 9th ed.
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Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

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  1. ISBN-10
    1936572508
  2. ISBN-13
    978-1936572502
  3. Edition
    9th ed.
  4. Publisher
    Cerebellum Press
  5. Publication date
    1 January 2018
  6. Language
    English
  7. Dimensions
    19.05 x 1.57 x 23.5 cm
  8. Print length
    296 pages
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Product details

  • Publisher ‏ : ‎ Cerebellum Press
  • Publication date ‏ : ‎ 1 January 2018
  • Edition ‏ : ‎ 9th ed.
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 1936572508
  • ISBN-13 ‏ : ‎ 978-1936572502
  • Item weight ‏ : ‎ 1.05 kg
  • Dimensions ‏ : ‎ 19.05 x 1.57 x 23.5 cm
  • Customer Reviews:
    4.5 out of 5 stars 92 ratings

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Alexander Chernev

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4.5 out of 5 stars
92 global ratings

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  • Cesar Salas
    5.0 out of 5 stars Great introductory book
    Reviewed in the United States on 15 May 2019
    Verified Purchase
    Good for people who have little experience with Marketing, great outline of the function without too much detail, while at the same time providing thoughtful examples. Audiences outside the U.S. May not be that familiar with the examples in the book, however the further reading suggestions provide good follow up information to continue exploring the topics of the book.
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  • Vince M.
    5.0 out of 5 stars Excellent reference
    Reviewed in the United Kingdom on 13 March 2020
    Format: PaperbackVerified Purchase
    Helps me loads with my assignment, great breakdown of a strategic marketing plan
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  • Josh Rzeppa
    5.0 out of 5 stars Just like it says it is.
    Reviewed in the United States on 10 November 2018
    Verified Purchase
    As advertised. Always check multiple places before paying full price in your campus bookstore
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  • Luca
    5.0 out of 5 stars Sintetico e completo
    Reviewed in Italy on 31 December 2022
    Format: PaperbackVerified Purchase
    Ottimo libro sul marketing strategico
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  • Konstantinos Kasiotis
    5.0 out of 5 stars Great Material
    Reviewed in the United Kingdom on 11 December 2019
    Format: PaperbackVerified Purchase
    Very good starting point.
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