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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results Paperback – Illustrated, 25 March 2018

by Cliff Atkinson (Author)
4.4 out of 5 stars 101
Edition: 4th
See all formats and editions
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Think beyond bullet points–and amplify the impact of your message! Now in its 4th Edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!
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  1. ISBN-10
    150930553X
  2. ISBN-13
    978-1509305537
  3. Edition
    4th
  4. Publisher
    Microsoft Press
  5. Publication date
    25 March 2018
  6. Language
    English
  7. Dimensions
    18.54 x 1.65 x 22.86 cm
  8. Print length
    352 pages
  9. See all details
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Product description

About the Author

Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called “frighteningly powerful.”

Cliff’s bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in four editions and translated into a dozen languages including Chinese, Korean, and Russian. This book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, SC Johnson, Chevron, Toyota, Del Monte, Nestlé, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Bar Association and the United Nations International Criminal Tribunal.

Cliff’s work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News. Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing positions for start-up companies and then launched his own business as a full-time communications consultant in 2001. He currently resides in New York City.

Product details

  • Publisher ‏ : ‎ Microsoft Press; 4th edition (25 March 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 150930553X
  • ISBN-13 ‏ : ‎ 978-1509305537
  • Dimensions ‏ : ‎ 18.54 x 1.65 x 22.86 cm
  • Customer Reviews:
    4.4 out of 5 stars 101

About the author

Follow authors to get new release updates, plus improved recommendations.
Cliff Atkinson

Cliff Atkinson

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Full content visible, double tap to read brief content.

Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent consultant to leading attorneys and Fortune 500 companies. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation's first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful."

Cliff's bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in three editions and translated into a dozen languages including Chinese, Korean, and Russian. The book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, Toyota, Del Monte, Nestlé, Nokia, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, GE, the American Bar Association and the United Nations International Criminal Tribunal.

Cliff's work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News.

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4.4 out of 5 stars
4.4 out of 5
101 global ratings

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Top review from Australia

michelle maor
5.0 out of 5 stars Five Stars
Reviewed in Australia on 6 July 2018
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Love this book!
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Top reviews from other countries

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Jon DiPietro
5.0 out of 5 stars ESSENTIAL and Good for More Than Just Presentations
Reviewed in the United States on 30 December 2021
Verified Purchase
This is the second time I purchased this book. I had an older edition and decided to purchase the update. I'm glad I did, as this expands and improves upon the first edition.

The book is absolutely essential for anyone putting together a presentation. Not only does it provide sound theories behind persuasion and storytelling, it makes the process dead-simple with an easy-to-follow template. And this template works for more than just presentations. The structure works for pretty much any content you're creating whether that's a presentation or a blog post or a video. Can't recommend this highly enough.
6 people found this helpful
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PEDRO MARTINEZ PAGAN
4.0 out of 5 stars La rapidez de entrega
Reviewed in Spain on 29 September 2019
Verified Purchase
Me ha resultado muy útil con los consejos que da.
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Jude Barack
5.0 out of 5 stars Practical guide to building a good presentation
Reviewed in the United States on 11 September 2018
Verified Purchase
I liked the walking through the process of preparing a presentation. Easy to read, easy to follow...
2 people found this helpful
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Daniel Kilburn
3.0 out of 5 stars Follow the template
Reviewed in the United States on 11 July 2018
Verified Purchase
Not much different from the 2005 ed, which was good

Version 4, it is practically verbatim. The only major change I can see is the Story Template changed all of the terminology and dropped Act III all together leaving it pretty much up to the reader to figure out how to close the presentation.

I prefer the V.1 template over this one.

Slicker paper and color photos, and the story boarding is more developed.

Following the template is key to pulling the presentation off.

A good portion of the book is still geared toward a Corporate audience with the assumption that the reader is an upper-level manager with a team of employees to do your work for you.

Know what you are getting into. The creation of an effective 15 minute presentation can take hours for a solopreneur. I use the 45 minute format to create 15/20 minute training videos.

I will recommend this book to anyone who creates and delivers PPT presentations, can focus and stick to the plan.
21 people found this helpful
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lazy reader
5.0 out of 5 stars Better PowerPoints
Reviewed in the United States on 25 August 2019
Verified Purchase
It will change the way you think about making presentations.
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