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Research Methods for Business Students Paperback – 16 June 2019

4.7 out of 5 stars 278 ratings
Edition: 8th

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The market-leading textbook for business students

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation.

The 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?

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From the Publisher

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Review

“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.”

Professor Natasha Mauthner, Newcastle University

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:

How do I choose my topic and design the research?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

With the 8th edition you will discover:

ü Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster

ü New cases using up-to-date scenarios at the end of each chapter

ü Boxed examples throughout of research methods in the news, from student research and in published management research

ü A glossary of clear definitions of over 700 research-related terms

ü Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research

ü Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research

ü Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

About the authors

Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

From the Back Cover

philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.”

Professor Natasha Mauthner, Newcastle University

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:

How do I choose my topic and design the research?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

With the 8th edition you will discover:

ü Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster

ü New cases using up-to-date scenarios at the end of each chapter

ü Boxed examples throughout of research methods in the news, from student research and in published management research

ü A glossary of clear definitions of over 700 research-related terms

ü Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research

ü Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research

ü Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

About the authors

Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Product details

  • Publisher ‏ : ‎ Pearson
  • Publication date ‏ : ‎ 16 June 2019
  • Edition ‏ : ‎ 8th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 872 pages
  • ISBN-10 ‏ : ‎ 1292208783
  • ISBN-13 ‏ : ‎ 978-1292208787
  • Item weight ‏ : ‎ 1.63 kg
  • Dimensions ‏ : ‎ 19.5 x 3 x 26.5 cm
  • Customer Reviews:
    4.7 out of 5 stars 278 ratings

About the author

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Mark N.K. Saunders
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Mark Saunders is Professor of Business Research Methods and a former Director of Global Engagement and Director of Doctoral Programmes at the Birmingham Business School, University of Birmingham, UK. He has visiting professorships at the Gordon Institute of Business Science, University of Pretoria, South Africa; and Maladarlens University, Sweden.

Mark is passionate about both teaching and research and this is reflected in his books and journal articles. He has taught research methods and methodology and both quantitative and qualitative data analysis to undergraduate, masters and doctoral students.

Mark's research interests include Research Methods, Trust, Human Resource Aspects of the Management of Change and SME Success and his work has been published (and cited) widely.

Mark has fellowships of the Academy of Social Sciences, the British Academy of Management and the First International Network for Trust. He undertakes consultancy in public, private and not-for-profit sectors.

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4.7 out of 5 stars
278 global ratings

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  • alfonso
    5.0 out of 5 stars MUY COMPLETO y FÁCIL DE LLER
    Reviewed in Spain on 12 February 2021
    Verified Purchase
    Es un libro muy recomendable para cualquier estudiante de Doctorado. De gran ayuda explicando en detalle los métodos de investigación. Claro, conciso y de fácil lectura.
    Report
  • FR
    5.0 out of 5 stars Professor Saunders at highest level
    Reviewed in Germany on 24 November 2020
    Verified Purchase
    Great book whit plenty of examples and with lots of subtle details, always a pleasure to read it. Edited with much care and with deeper insight that previous editions (I have the 4th as well), so I'd recommend it for postgrads level. For doctorate though this might be only a good start, but good enough to get an impulse and look forward if need more.
  • Doris Buttigieg
    5.0 out of 5 stars research methods for students
    Reviewed in the United States on 6 March 2020
    Verified Purchase
    this book is very useful for those that are doing, or planning to do a dissertation. the fact that it consists of examples, gives more insight of the subject. i have recommended this book to my colleagues.
  • Mr. N. D. Weddell
    5.0 out of 5 stars Clear, concise, reliable and is written in a way that allows you to dip in and out as you need.
    Reviewed in the United Kingdom on 1 May 2020
    Verified Purchase
    I found this book quite by accident, but pleased I did. I am writing a thesis and whilst I know what I want to study and say, putting it into the language and layout that the university expects is a complicated and somewhat obtuse affair. Sadly, if your thesis doesn't look right or isn't structured as expected, often it contaminates the markers view on it when they come to read the actual content (first impression and other biases). This book is the solution to this problem. It tells me what I need to consider, why, what other options I have, and then examples to put it into context. Essentially the what, when, why and how of thesis writing. It's a huge book but you don't need to read it from cover to cover to get utility from it. Just dip in where you need some guidance such as research strategy or questionnaire design, read a few pages left and right of your area of focus and you are ready to go. Thank you Mark, Philip and Adrian, your work has made this academic undertaking a little more bearable.
  • Salvatore G.
    5.0 out of 5 stars Ottimo
    Reviewed in Italy on 12 July 2019
    Verified Purchase
    Ottimo