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Constance L. Hays
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Pop: Truth and Power at the Coca-Cola Company Paperback – 1 April 2005

by Constance Hays (Author)
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Previous page
  1. Print length
    496 pages
  2. Language
    English
  3. Publisher
    ARROW LTD - MASS MARKET
  4. Publication date
    1 April 2005
  5. Dimensions
    12.9 x 3 x 19.8 cm
  6. ISBN-10
    0099472570
  7. ISBN-13
    978-0099472575
  8. See all details
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Review

Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way. ― The Sunday Times

Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book. ― The Sunday Telegraph

Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars' ― The Saturday Telegraph

Book Description

'Colourful and timely'The Saturday Telegraph

Product details

  • Publisher ‏ : ‎ ARROW LTD - MASS MARKET; 1st edition (1 April 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 0099472570
  • ISBN-13 ‏ : ‎ 978-0099472575
  • Dimensions ‏ : ‎ 12.9 x 3 x 19.8 cm

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Constance L. Hays

Constance L. Hays

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