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ISE Product Design and Development Paperback – 6 August 2019

by Karl Ulrich (Author), Steven Eppinger (Author), Maria C. Yang (Author)
4.5 out of 5 stars 88
Edition: 7th
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Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.

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  1. ISBN-10
    1260566439
  2. ISBN-13
    978-1260566437
  3. Edition
    7th
  4. Publisher
    McGraw Hill
  5. Publication date
    6 August 2019
  6. Language
    English
  7. Dimensions
    18.54 x 1.52 x 23.11 cm
  8. Print length
    450 pages
  9. See all details
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Product description

About the Author

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 7th edition (6 August 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 450 pages
  • ISBN-10 ‏ : ‎ 1260566439
  • ISBN-13 ‏ : ‎ 978-1260566437
  • Dimensions ‏ : ‎ 18.54 x 1.52 x 23.11 cm
  • Customer Reviews:
    4.5 out of 5 stars 88

About the authors

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  1. Steven D. Eppinger

    Steven D. Eppinger

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  2. Karl T. Ulrich

    Karl T. Ulrich

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    Karl T. Ulrich is CIBC Endowed Professor at the Wharton School of the University of Pennsylvania, where he is also professor of mechanical engineering. His most recent project was the design and construction of Tangen Hall, the largest facility in the world for student entrepreneurship. He cofounded Venture Lab, the Weiss Tech House, and the Integrated Product Design Program, institutions fostering innovation in the university community.

    He is the coauthor of The Innovation Tournament Handbook (Wharton School Press, 2023); Product Design and Development (7th edition, McGraw-Hill, 2019), a textbook used by a quarter of a million students worldwide; Innovation Tournaments (Harvard Business Review Press, 2009); and Winning in China (Wharton School Press, 2021). He is the recipient of many teaching awards at the Wharton School, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award.

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An Average shopper
5.0 out of 5 stars Arrived Promptly and as described
Reviewed in the United States on 22 December 2022
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Product arrived as delivered and was very prompt. The product was nicer and newer than advertised which was great.
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Giacomo R.
5.0 out of 5 stars Un libro eccellente per addentrarsi nel mondo dello sviluppo prodotto.
Reviewed in Italy on 8 August 2022
Verified Purchase
Un libro eccellente che tratta argomenti attuali con esempi concreti e di facile comprensione. Potrebbe aggiungere qualche concetto di problem solving con metodologie innovative, come il TRIZ e l’Axionatic Design. Libro arrivato perfettamente integro con stampa di alta qualità.
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Christian Alleyne
5.0 out of 5 stars As Advertised
Reviewed in Canada on 2 November 2019
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It was exactly what I needed and less expensive than the one at my college book store.
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William Chamberlain
4.0 out of 5 stars ISE STANDS FOR INTERNATIONAL STUDENT EDITION
Reviewed in Canada on 31 January 2022
Verified Purchase
The photo for this product shows the standard cover, rather than the the cover with the additional banner marking it as the international student edition as it should. Please make note of this before buying as ISE stands for International Student Edition.

Otherwise book is in perfect condition and is exactly as described.
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Amazon Customer
5.0 out of 5 stars Great Book
Reviewed in the United States on 19 September 2021
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Really great book. I bought the paperback version and it’s great.
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