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Marketing for Tourism, Hospitality & Events: A Global & Digital Approach Hardcover – 9 June 2017

by Simon Hudson (Author), Louise Hudson (Contributor)
4.4 out of 5 stars 23
Edition: 1st
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Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
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Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over.

These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include:

  • Spiritual Tourism in Tamil Nadu, India
  • Social media listening at Marriott's headquarters in Hong Kong
  • The Deer Hunt Festival in Winneba, Ghana
  • Music-themed hotels in Prague, Amsterdam, Berlin and Mexico
  • The promotion of Hawaii through film and television
  • Dark Tourism in Vietnam

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life.

Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

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  1. ISBN-10
    1473926637
  2. ISBN-13
    978-1473926639
  3. Edition
    1st
  4. Publisher
    Sage Publications Ltd
  5. Publication date
    9 June 2017
  6. Language
    English
  7. Dimensions
    19.05 x 1.91 x 24.77 cm
  8. Print length
    384 pages
  9. See all details
Next page

Product description

About the Author

Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.

Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: www.onetwoski.blogspot.com. Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.

Product details

  • Publisher ‏ : ‎ Sage Publications Ltd; 1st edition (9 June 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 1473926637
  • ISBN-13 ‏ : ‎ 978-1473926639
  • Dimensions ‏ : ‎ 19.05 x 1.91 x 24.77 cm
  • Customer Reviews:
    4.4 out of 5 stars 23

About the authors

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  1. Louise Hudson

    Louise Hudson

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    Full content visible, double tap to read brief content.

    Not just an author, I'm also an experienced travel and wintersports' journalist.

    My first ski trip was in 1973 when I fell in love with the mountain lifestyle in the Alps at the age of 12. After 47 ski seasons (never missing a winter) and 14 years of ski journalism, I'm thoroughly versed in most aspects of the ski and snowboard industry and love researching and investigating new developments in wintersports. I write a non-profit ski blog, ‘One, Two, Ski!’ (http://www.onetwoski.blogspot.com/) and I'm the co-author of Winter Sport Tourism (http://www.goodfellowpublishers.com/wintersporttourism) as well as several other tourism textbooks all included on this site.

    Since 2005 my ski and general travel articles have been published in multiple outlets both in print and online. For example in Canada: Ski Canada Magazine, Globe and Mail, Calgary Herald, SnowOnline News for skicanada.org, Ski Pro Mag, canada.com network, Calgary Sun, canoe.ca network, Calgary’s Child Magazine, More Magazine, Alberta Hospitality, BC Inn Focus and Eat.Drink.Travel magazine. In the USA: SNOW magazine (thesnowmag.com), LA Times, Boston Globe, The Dallas Morning News, Houston Chronicle, Sheen Magazine, HotelExecutive.com and Huntingdon Beach News. And in Europe: StyleAltitude.com for which I am the North American correspondent, Silver Travel Advisor, ABC magazine, travelmag.co.uk and www.tripedia.info. There have also been many more over the years.

    Every season my ski adventures take me to Canada, Colorado, Utah, Wyoming and Tahoe - and in the past I have lived, worked and skied all over Europe in ritzy resorts such as Verbier and Meribel. My latest tourism textbook was published November 2019:A Worldwide Guide to Retirement Destinations - published by Cambridge Scholars.

    I'm living in Sun Peaks, BC, Canada for the winter, skiing every day. If you need content or someone to make a story about of your business or products, contact me at louise.hudson2011@gmail.com for snappy, sizzling suggestions.

    See more on the author's page
  2. Simon Hudson

    Simon Hudson

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    Full content visible, double tap to read brief content.

    With an eclectic background in the ski industry, retail, and British and Canadian academia, Simon is a fount of international experience, amusing anecdotes, and comprehensive customer service and hospitality information. He gets his cosmopolitan and creative ideas from a background at the University of Calgary, Canada, and the University of Brighton, England as well as visiting positions in Austria, Switzerland, Spain, Fiji, New Zealand, the United States and Australia. What a great job!

    Between traveling, teaching, researching and writing academic papers, Dr. Hudson has managed to fit in 11 books: Snow Business; Sports and Adventure Tourism; Marketing for Tourism and Hospitality: A Canadian Perspective; Tourism and Hospitality Marketing: A Global Perspective; Golf Tourism; Customer Service for Hospitality & Tourism; Marketing for Tourism, Hospitality and Events; A Worldwide Guide to Retirement Destinations; and two books on the impacts of the pandemic on travel called COVID-19 & Travel and International Case Studies on Tourism Destination Management and COVID-19.

    With his strong background in marketing, sales and advertising in both the travel and the fashion industries, Dr. Hudson is always interested in the bottom line. The marketing of tourism is the focus of his research and in addition to the books he has written more than 100 peer-reviewed journal articles and book chapters from his work.

    If you need to pep up your next conference, invite Dr. Hudson as keynote speaker - especially if it is going to be in an interesting location!

    See more on the author's page
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Yashwina R.
5.0 out of 5 stars Worth the money and read!
Reviewed in the United States on 7 April 2019
Verified Purchase
This was my prescribed Uni book & I absolutely love it. It's packed with REALLY good and in-depth information. This book always gets me thinking of things that maybe I would have never thought about. I really like the case studies in the end and also the reflective learning part - really allows a healthy discussion. So, in one word this book is: Insightful.
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Maddie
5.0 out of 5 stars Used well
Reviewed in the United Kingdom on 24 May 2020
Verified Purchase
Literally only needed it for the one year. But a very helpful textbook for coursework nonetheless
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Mohammed Alikhan
5.0 out of 5 stars Informative
Reviewed in the United States on 18 July 2019
Verified Purchase
Chapters are good.
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sanoe.net
4.0 out of 5 stars Well organized with good info
Reviewed in the United States on 18 July 2018
Vine Customer Review of Free Product( What's this? )
Living in a place where tourism is a key industry, I wanted to check out "Marketing for Tourism, Hospitality & Events: A Global & Digital Approach" by Simon Hudson and Louise Hudson. It is a textbook designed for the classroom so information is densely packed. It is well organized and packaged with colorful photographs and graphics. I expected the focus on digital but I also liked that it didn't ignore basics that brings the reader up to the current trend(s).

The authors keep it readable and accessible with a good range of topics from digital to planning to product and beyond. It is a nice mix of topics with a solid amount of references at the end of each chapter. As noted, it is a book geared towards classroom but it also works for independent study or reading for those in the industry or curious about it.
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AnAmazonCustomer
5.0 out of 5 stars Timely and informative
Reviewed in the United States on 11 June 2018
Vine Customer Review of Free Product( What's this? )
Many moons ago, during grad school I took a job as a RA for the tourism marketing department. It consisted primarily of crunching numbers but was the beginning of a lifelong interest in marketing of all sorts. Over the years I've done a lot of consulting in the field and would highly recommend this book. It is a bit specific in some instances but the overall concepts and case example(s) are generalizable to a wider market making this both timely and quite informative.
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