DR LINDA BRENNAN is the Inaugural Professor of Advertising at RMIT and is based in the School of Media and Communication at RMIT University in Melbourne. In the lead up to becoming a full-time academic, Dr Brennan had an active consulting practice in marketing and strategic research. Her research interests are social and government marketing, and especially the influence of marketing communications and advertising on behaviour.

RUTH SPENCE-STONE holds an MBA from Ashridge, England and is Director of Future Proof Brand Consulting. She is the author of trade articles on strategic brand and advertising issues, and has been a judge for the EFFIE awards, Academic Director of AFA Ad School, and a committee member of the Australian Planning Group. She is the creator of the advertising major in the Faculty of Humanities and Social Sciences at the University of Technology, Sydney. Ruth worked in four countries with McKinsey & Company before beginning a career in marketing and advertising in Australia that included Bristol-Myers Squibb and Unilever Australasia.

SANDRA MORIARTY is Professor Emerita and cofounder of the Integrated Marketing Communication graduate program at the University of Colorado. Now retired, she has also taught at Michigan State University, University of Kansas and Kansas State University where she earned her PhD in education. She specialised in teaching the campaign course and courses on the creative side - both writing and design. She has worked in government public relations, owned an advertising and public relations agency, directed a university publications program and edited a university alumni magazine. She has been a consultant on integrated marketing communication with agencies such as BBDO and Dentsu - the largest advertising agency in the world - and with their clients in the United States, Europe and Asia. Professor Moriarty has published widely in scholarly journals on marketing communication and visual communication topics and has authored over 10 books on advertising, integrated marketing communication, marketing, visual communication and typography. She is co-author of the classic book on integrated marketing, Driving Brand Value, and co-authored The Science and Art of Branding. She has spoken to groups and presented seminars in countries all over the world.

NANCY MITCHELL is Professor of Advertising and Chair of the Graduate Committee in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln where she has taught since 1990. She served as Chair of the Advertising Department for 11 years before heading the graduate program in her college. Prior to her tenure at the University of Nebraska she taught at West Texas A&M University. She has taught a variety of courses including advertising principles, design, copywriting, research and strategy.