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International Marketing :Asia Pacific Edition with Online Study Tools 12 months Paperback – 29 October 2013

by Michael Czinkota (Author), Ilkka Ronkainen (Author)
Edition: 3rd
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This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.
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  1. ISBN-10
    0170237877
  2. ISBN-13
    978-0170237871
  3. Edition
    3rd
  4. Publisher
    CENGAGE AUSTRALIA
  5. Publication date
    29 October 2013
  6. Dimensions
    21.6 x 1.9 x 25.4 cm
  7. See all details
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Product details

  • Publisher ‏ : ‎ CENGAGE AUSTRALIA; 3rd edition (29 October 2013)
  • ISBN-10 ‏ : ‎ 0170237877
  • ISBN-13 ‏ : ‎ 978-0170237871
  • Dimensions ‏ : ‎ 21.6 x 1.9 x 25.4 cm

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