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Tracy L. Tuten
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Social Media Marketing Paperback – 4 September 2019

by Tracy L. Tuten (Author)
4.5 out of 5 stars 267
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There is a newer edition of this item:

Social Media Marketing
Social Media Marketing
$113.07
Only 2 left in stock.
**Winner of the TAA 2017 Textbook Excellence Award**

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."
TAA Judges Panel

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives:

1. Community

2. Publishing
3. Entertainment
4. Commerce

The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

Suitable for modules and courses on social media marketing.
Previous page
  1. Print length
    448 pages
  2. Language
    English
  3. Publisher
    Sage Publications Ltd
  4. Publication date
    4 September 2019
  5. Dimensions
    25.1 x 2.4 x 19 cm
  6. ISBN-10
    1529713625
  7. ISBN-13
    978-1529713626
  8. See all details
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Product description

Review

This is a delightful, practical book and a great addition to the marketer’s toolbox. I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update. My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience.

-- Mark Burgess Published On: 2017-10-23

About the Author

Tracy L. Tuten is a professor of marketing at Sofia University, USA and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field.

Dr. Tuten’s publications have appeared in such journals as Journal of Marketing Communications, Psychology & Marketing, and Journal of Business Research. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She’s been recognized with teaching awards at her respective institutions and with national awards, such as the O’Hara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was inducted into the Incredible Women of ECU series, which highlights female graduates of East Carolina University who have reached exceptional levels of achievement in their respective careers.

Follow her updates on Twitter @brandacity

Michael R. Solomon, Ph.D., is the Dirk Warren ′50 Sesquicentennial Chair and Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the psychology of fashion, and marketing applications of virtual worlds and other new media. Professor Solomon is frequently quoted in magazines and newspapers, including Newsweek, The New York Times, and The Wall Street Journal, and he is a Contributor at Forbes.com. He has served as a consultant to numerous fashion marketers, including Calvin Klein, UnderArmour, Timberland, H&M, LUSH Cosmetics and Levi Strauss. In a 2022 ranking of contributions of top scientists in Business and Management, Prof. Solomon was rated #466 in the U.S.A. and #1032 in the world.

Product details

  • Publisher ‏ : ‎ Sage Publications Ltd; 3rd edition (4 September 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 1529713625
  • ISBN-13 ‏ : ‎ 978-1529713626
  • Dimensions ‏ : ‎ 25.1 x 2.4 x 19 cm
  • Customer Reviews:
    4.5 out of 5 stars 267

About the author

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Tracy L. Tuten

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4.5 out of 5 stars
4.5 out of 5
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Top review from Australia

Ellen
1.0 out of 5 stars Poor E-book Formatting
Reviewed in Australia on 18 June 2021
Verified Purchase
The content of the textbook was interesting and useful but the formatting of the e-book made many tables and figures unreadable. Would definitely not recommend purchasing the digital edition.
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Top reviews from other countries

lisette
5.0 out of 5 stars Item as described, super fast delivery!!
Reviewed in the United States on 28 March 2022
Verified Purchase
Item as described, super fast delivery
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O
5.0 out of 5 stars Great product and service.
Reviewed in the United Kingdom on 7 March 2023
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Book came within a few days and was in excellent condition. Thank you!
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Juneyoung Kim
5.0 out of 5 stars Good
Reviewed in Canada on 20 January 2019
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For my college study, it’s a good reference for the studying and have some good recent stats.
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BSto
5.0 out of 5 stars Very informative textbook
Reviewed in the United States on 18 July 2019
Verified Purchase
This book taught me more about social media marketing than I could've ever imagined. It goes in-depth and does a great job explaining the concepts. I Definitely would recommend it for anyone that's considering a career in this field.
One person found this helpful
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Kamara
5.0 out of 5 stars Lots of good lessons!
Reviewed in the United States on 1 August 2019
Verified Purchase
I used this textbook for my social media class and there was a lot of good information that really helped me be successful in the class. The book was really well made and in perfect condition as well.
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