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Social Marketing: Behavior Change for Social Good 6ed Paperback – 15 February 2019

by Nancy R. Lee (Author), Philip Kotler (Author)
4.6 out of 5 stars 88
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Social Marketing - International Student Edition 6ed: Behavior Change for Social Good
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  1. Print length
    624 pages
  2. Language
    English
  3. Publication date
    15 February 2019
  4. Dimensions
    19.05 x 2.54 x 23.5 cm
  5. ISBN-10
    1544351496
  6. ISBN-13
    978-1544351490
  7. See all details
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Product details

  • Publisher ‏ : ‎ SAGE Publications, Inc; 6th edition (15 February 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 624 pages
  • ISBN-10 ‏ : ‎ 1544351496
  • ISBN-13 ‏ : ‎ 978-1544351490
  • Dimensions ‏ : ‎ 19.05 x 2.54 x 23.5 cm
  • Customer Reviews:
    4.6 out of 5 stars 88

About the author

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Philip Kotler

Philip Kotler

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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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4.6 out of 5 stars
4.6 out of 5
88 global ratings

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Top review from Australia

Rakib A.
5.0 out of 5 stars Excellent service
Reviewed in Australia on 9 August 2020
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Top reviews from other countries

LK
5.0 out of 5 stars Amazing practical book
Reviewed in the United States on 23 October 2022
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J. Catoe
5.0 out of 5 stars Well organized with relevant content
Reviewed in the United States on 24 December 2019
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Susie Q.
4.0 out of 5 stars An inside look into social marketing
Reviewed in the United States on 20 February 2020
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Irish Girl
5.0 out of 5 stars Educational
Reviewed in the United States on 22 September 2020
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Shannon Zolar
5.0 out of 5 stars So well put together - very highly recommend
Reviewed in the United States on 20 May 2019
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Shannon Zolar
5.0 out of 5 stars So well put together - very highly recommend
Reviewed in the United States on 20 May 2019
This is truly an educational book. Well assembled and clearly well researched. The chapters are thorough and have clear chapter summaries for review. There are questions to test your knowledge or for your students to use.
This is good for classroom or for individual learner's!
Excellent resource
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