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John Egan
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Marketing Communications Hardcover – 20 October 2014

by John Egan (Author)
4.3 out of 5 stars 26
Edition: 2nd
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Marketing Communications
Marketing Communications
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Previous page
  1. ISBN-10
    1446259021
  2. ISBN-13
    978-1446259023
  3. Edition
    2
  4. Publisher
    Sage Publications Ltd
  5. Publication date
    20 October 2014
  6. Language
    English
  7. Dimensions
    20.32 x 2.54 x 26.67 cm
  8. Print length
    440 pages
  9. See all details
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Product description

Review

John Egan has done an excellent job in the latest comprehensive edition of Marketing Communications: he combines a compelling writing style and excellent exemplification with stimulating case studies and up-to-date theoretical content. This text is an excellent choice for communication researchers and students studying a programme or module on marketing communications. -- Professor Paul Baines

About the Author

Professor John Egan, is Head of the Department of Marketing at Regent's University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors.

Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin.

He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent's University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.

Product details

  • Publisher ‏ : ‎ Sage Publications Ltd; 2 edition (20 October 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 440 pages
  • ISBN-10 ‏ : ‎ 1446259021
  • ISBN-13 ‏ : ‎ 978-1446259023
  • Dimensions ‏ : ‎ 20.32 x 2.54 x 26.67 cm
  • Customer Reviews:
    4.3 out of 5 stars 26

About the author

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John Egan

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