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Kenneth C. Laudon
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E-commerce 2014, Global Edition, 10/e Paperback – 3 February 2014

by Ken Laudon (Author), Carol Traver (Author)
4.0 4.0 out of 5 stars 36 ratings
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There is a newer edition of this item:

E-commerce 2023–2024: business. technology. society., Global Edition
E-commerce 2023–2024: business. technology. society., Global Edition
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For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.
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Previous page
  1. Print length
    912 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    3 February 2014
  5. Dimensions
    20 x 3 x 25 cm
  6. ISBN-10
    1292009098
  7. ISBN-13
    978-1292009094
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 10th edition (3 February 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 912 pages
  • ISBN-10 ‏ : ‎ 1292009098
  • ISBN-13 ‏ : ‎ 978-1292009094
  • Dimensions ‏ : ‎ 20 x 3 x 25 cm
  • Customer Reviews:
    4.0 4.0 out of 5 stars 36 ratings

About the author

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Kenneth C. Laudon

Kenneth C. Laudon

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Kenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University.

Bio from Wikipedia, the free encyclopedia.

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4 out of 5 stars
4 out of 5
36 global ratings

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Matt Paolillo
5.0 out of 5 stars 5/5 stars for sure
Reviewed in the United States on 19 May 2015
Verified Purchase
Not only was the class interesting but the textbook was loaded with insightful information. There was no fluff and the format was designed extremely well. My class was accelerated (one month long) so I had trouble at times keeping up with the reading but I enjoyed every page of it. The range of subject areas was also superb. The ratio of text, tables, and graphs was perfect which made for easier reading. This was definitely one of the best textbooks I've read up to this point.
One person found this helpful
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Sofija Dobrovolska
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 11 January 2015
Verified Purchase
Thank you!
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marti102
4.0 out of 5 stars Lots of pertinent and recent information
Reviewed in the United States on 7 April 2014
Verified Purchase
Although this text may be too lengthy at times, it had extremely recent information and used lots of current examples to convey their points. So it kept me interested most of the time. Learned much about how the real e-commerce world works. I'll be able to carry this knowledge well into the future.
3 people found this helpful
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Jon B
4.0 out of 5 stars Definitive E-Commerce tome
Reviewed in the United Kingdom on 8 April 2014
Verified Purchase
Always worth a good read. Pity about the price. Perhaps Lauden and Traver could comment more upon the impact the Snowden saga will have on our industry.
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Glitter_Nap
5.0 out of 5 stars I would recommend this book because it covers a lot of information ...
Reviewed in the United States on 18 December 2014
Verified Purchase
The book arrived in new condition. Quick shipping too. I would recommend this book because it covers a lot of information for the e-commerce industry. I liked their real life business examples.
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