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Emile G. McAnany
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Saving the World:: A Brief History of Communication for Development and Social Change Paperback – 15 April 2012

by Emile G. McAnany (Author)
5.0 out of 5 stars 1
Edition: 1st
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This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
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  1. ISBN-10
    0252078446
  2. ISBN-13
    978-0252078446
  3. Edition
    1st
  4. Publisher
    UNIVERSITY OF ILLINOIS PRESS
  5. Publication date
    15 April 2012
  6. Part of series
    The History of Media and Communication
  7. Language
    English
  8. Dimensions
    15.24 x 1.78 x 22.86 cm
  9. Print length
    200 pages
  10. See all details
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Review

-á ""Savings the World provides a strong history for understanding the context of efforts to use communication to spur development.-á McAnany's continuing push for measures that will demonstrate success or failure is welcome.-á This volume will be most valuable to those seeking historical context as they delve into the role of information and communication technologies for development.""--International Journal of Communication ""Saving the World is a fascinating examination of how earlier technologies were applied to foster social change.-á An easy-to-read, well-organized document; while McAnany carefully relays theory, he does it in a concise way that anyone will find accessible.""--Technical Communication

About the Author

Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

Product details

  • Publisher ‏ : ‎ UNIVERSITY OF ILLINOIS PRESS; 1st edition (15 April 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 0252078446
  • ISBN-13 ‏ : ‎ 978-0252078446
  • Dimensions ‏ : ‎ 15.24 x 1.78 x 22.86 cm
  • Customer Reviews:
    5.0 out of 5 stars 1

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Emile G. McAnany

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