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The Designing for Growth Field Book: A Step-by-Step Project Guide Paperback – 15 January 2014

4.5 4.5 out of 5 stars 100 ratings

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The Designing for Growth Field Book: A Step-by-Step Project Guide
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In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers -- from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential.
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Product description

About the Author

Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth. Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C. Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.

Product details

  • Publisher ‏ : ‎ Columbia University Press; 1st edition (15 January 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 144 pages
  • ISBN-10 ‏ : ‎ 023116467X
  • ISBN-13 ‏ : ‎ 978-0231164672
  • Dimensions ‏ : ‎ 22.86 x 1.27 x 22.86 cm
  • Customer Reviews:
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Phonesavanh T.
5.0 out of 5 stars Five Stars
Reviewed in Canada on 1 December 2018
Verified Purchase
Love this book, used it many time in CoDesign Jam
Sanjay
5.0 out of 5 stars Template Collection
Reviewed in India on 26 September 2017
Verified Purchase
Great collection of templates that can aid in application of Design Thinking to real world situations.
Vincenzo Russotto
5.0 out of 5 stars Muy buen libro para procesos de diseño de productos.
Reviewed in Spain on 6 August 2018
Verified Purchase
Presenta ejercicios y métodos muy prácticos y sencillos que permiten estructurar el proceso de Design Thinking, o diseño centrado en las personas, o diseño de producto.
Benoit De Beir
5.0 out of 5 stars The consultants' bible to develop intelligence and create value for clients
Reviewed in France on 21 December 2017
Verified Purchase
Loved the playbook style. In 4 sections and less than 150 pages , you have the essence of designing for growth. Fabulous resource for business consultants
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Kindle Customer
5.0 out of 5 stars Awesome is all I can say
Reviewed in the United Kingdom on 30 November 2015
Verified Purchase
Awesome is all I can say...Very practical and realistic. It works well [in a simplified version] alongside the Business Model Generation book, written by Alexander Osterwalder and Yves Pigneur.