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Roger A. Kerin
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Marketing Hardcover – 15 January 2014

by Roger A. Kerin (Author), Steven W. Hartley (Author), William Rudelius (Author)
4.4 out of 5 stars 159
Edition: 12th
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Marketing ISE
Marketing ISE
$117.12
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Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.

High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.

Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.

Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.

Integrated Technology
The use of powerful technical resources and learning solutions, such as Connect, LearnSmart with SmartBook, www.kerin.tv, www.kerinmarketing.com, and QR codes.

Marketing Decision Making
The use of extended examples, cases, and videos involving people making marketing decisions.

Personalized Marketing
Vivid and accurate description of businesses, nonprofit organizations, marketing professionals (including many of whom are women and minorities), and entrepreneurs―through cases, exercises, and testimonials―that allows students to personalize marketing and identify possible career interests.

Course Management System Integration
Marketing, 12e content can be integrated with the following online course management systems: Blackboard, WebCT, eCollege, Moodle, and Desire2Learn.

The goal of Marketing, 12e is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing, 12e was based on a rigorous process of assessment. The outcome of this process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education.
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  1. ISBN-10
    0077861035
  2. ISBN-13
    978-0077861032
  3. Edition
    12th
  4. Publisher
    McGraw-Hill Education
  5. Publication date
    15 January 2014
  6. Language
    English
  7. Dimensions
    22.23 x 3.81 x 27.94 cm
  8. Print length
    784 pages
  9. See all details
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Product description

About the Author

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor’s degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 12th edition (15 January 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 784 pages
  • ISBN-10 ‏ : ‎ 0077861035
  • ISBN-13 ‏ : ‎ 978-0077861032
  • Dimensions ‏ : ‎ 22.23 x 3.81 x 27.94 cm
  • Customer Reviews:
    4.4 out of 5 stars 159

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Roger A. Kerin

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Andrew Frech
5.0 out of 5 stars Great price! Does the Job.
Reviewed in the United States on 26 February 2017
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The information may be a bit outdated but still very new as opposed to many other college books. The book total only came to about $16.50 which (I'm sure many of you know) is insanely cheap as opposed to most college books!

I don't know if the regular book comes with an online passcode for extra learning but if your teacher doesn't require that kind of access then this book is totally worth it (used)!
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TJG
5.0 out of 5 stars Fantastic Text Book...
Reviewed in the United States on 20 July 2017
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I usually do not write reviews on text books mainly because all text books tend to be the same. However, this book is excellent and probably the best text I've been assigned in college. There are excellent examples the help solidify the concepts and the material is up to date and current.
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Cla2090
5.0 out of 5 stars Interesting Text-Worth Reading
Reviewed in the United States on 7 December 2015
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Overall, information is presented in a logical easy to understand dialog with plenty real world examples. Any business major would benefit from reading this text. Interesting read.
Note: Using Amazon saved me over $700 dollars on books this semester. I will continue using their service.
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Kristin Ma
4.0 out of 5 stars Good learning
Reviewed in the United States on 10 June 2020
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Came in as described
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Ngan Vi
5.0 out of 5 stars classroom material
Reviewed in the United States on 3 September 2018
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exactly what I’ve been looking for and very affordable compared to the bookstore
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