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Contemporary Advertising Paperback – 16 February 2010
Purchase options and add-ons
- Print length736 pages
- LanguageEnglish
- PublisherMcGraw-Hill Professional
- Publication date16 February 2010
- Dimensions21.59 x 1.78 x 27.43 cm
- ISBN-100071220607
- ISBN-13978-0071220606
Product description
About the Author
Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.
Product details
- Publisher : McGraw-Hill Professional; 13th edition (16 February 2010)
- Language : English
- Paperback : 736 pages
- ISBN-10 : 0071220607
- ISBN-13 : 978-0071220606
- Dimensions : 21.59 x 1.78 x 27.43 cm
- Customer Reviews:
About the authors
Discover more of the author’s books, see similar authors, read author blogs, and more
I teach advertising at the University of Florida. I love all aspects of advertising and IMC, and enjoy hearing from adopters and others interested in teaching the advertising principles and campaigns classes. Feel free to contact me at mweigold@gmail.com if you have any questions or thoughts about the book!
Please consider following us on Facebook at http://www.facebook.com/ADV.IMC
We'll post teaching tips and info on advertising and IMC
All the best
Mike
Customer reviews
Top reviews from other countries
I was not as enthralled with advertising as I was hoping, so maybe that's why I did not find the book as good as it may be, but nonetheless I do see it as a good introduction to advertising.