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Services Marketing Paperback – 1 October 1997

by McColl (Author)
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The Australian economy is dominated by services; this is our fastest growing sector in terms of both domestic and export markets. This book provides a comprehensive introduction to contemporary theories, issues, strategies and operational tactics relevant to every aspect of services marketing and management.
Previous page
  1. Print length
    532 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill Education / Australia
  4. Publication date
    1 October 1997
  5. ISBN-10
    0074702572
  6. ISBN-13
    978-0074702574
  7. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Education / Australia (1 October 1997)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 532 pages
  • ISBN-10 ‏ : ‎ 0074702572
  • ISBN-13 ‏ : ‎ 978-0074702574

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