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Advertising and Promotion Paperback – 6 August 2017

by George Belch (Author)
4.0 out of 5 stars 4
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There is a newer edition of this item:

Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
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Previous page
  1. Print length
    764 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill Education
  4. Publication date
    6 August 2017
  5. Dimensions
    22.35 x 3.05 x 27.43 cm
  6. ISBN-10
    1259921697
  7. ISBN-13
    978-1259921698
  8. See all details
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Product description

About the Author

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 11th edition (6 August 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 764 pages
  • ISBN-10 ‏ : ‎ 1259921697
  • ISBN-13 ‏ : ‎ 978-1259921698
  • Dimensions ‏ : ‎ 22.35 x 3.05 x 27.43 cm
  • Customer Reviews:
    4.0 out of 5 stars 4

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