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Disciplined Entrepreneurship Workbook Paperback – 24 March 2017
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The essential companion to the book that revolutionized entrepreneurship
Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want―even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement―because when it comes to your business, "good enough" isn't good enough―better is always better.
Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.
- Delve deeper into the 24 steps to success
- Innovate, persevere, and create the product people want
- Internalize lessons learned from real-world entrepreneurs
- Test your understanding with exercises and case studies
The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.
Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around―so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.
- ISBN-101119365791
- ISBN-13978-1119365792
- Edition1st
- PublisherWiley
- Publication date24 March 2017
- LanguageEnglish
- Dimensions19.81 x 1.52 x 25.15 cm
- Print length288 pages
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From the Publisher


THREE WAYS TO START A NEW VENTURE
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People interested in entrepreneurship typically either have an idea, a technology, or a strong interest in entrepreneurship. Even if you don't have an idea or technology, you can think about the knowledge and skills you do have and what ideas/technologies might flow from there.
If you're looking to radically impact the world, you need not just an idea or technology, but you also need a passion to keep going through good times and bad. If you don't have passion, you'll never succeed. It is a necessary condition (you must have it) but not a sufficient one (you need other things, too). Without passion, when you hit those tough times—and you will, without question—you will not be able to fight through.
You'll also need cofounders who can help round out the skills and knowledge needed to lead the company. MIT's research shows that solo founders struggle compared to startups with founding teams.
Product description
From the Publisher
BILL AULET is Managing Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the MIT Sloan School of Management. Prior to joining MIT, Bill had a 25-year track record of success in business, beginning at IBM, where he worked for 11 years, before becoming a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. Today, in addition to teaching at MIT, he works around the world with individual entrepreneurs, small companies, educators, large companies, and governments to promote innovation-driven entrepreneurship.
DisciplinedEntrepreneurship.com
From the Inside Flap
FEATURING NEW MATERIAL
Disciplined Entrepreneurship Canvas
Primary Market Research Guide
Windows of Opportunity and Triggers
THE ESSENTIAL COMPANION TO THE BOOK THAT REVOLUTIONIZED ENTREPRENEURSHIP
Bill Aulet's Disciplined Entrepreneurship forever transformed the way professionals think about starting companies. Now this companion workbook helps you get even more out of his proven 24-step framework for making your business dreams a reality.
A practical manual for implementing the framework, the Disciplined Entrepreneurship Workbook breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business. Its exercises and assessments help you build on your strengths while pointing out areas that still need work because when it comes to your business, good enough just isn't good enough.
With the Disciplined Entrepreneurship Workbook in your corner, you'll:
- Systematically build your business
- Sharpen your instincts to recognize and fix issues before they prove fatal
- Test and deepen your understanding with exercises, worksheets, and case studies
- Innovate, persevere, and create products customers want and are willing to pay for
Starting a company is a serious undertaking with plenty of risk and lots of sacrifice to go around. But the reward is transformational and uniquely fulfilling. The Disciplined Entrepreneurship Workbook is here to help you realize those rewards by optimizing your chances of success.
From the Back Cover
FEATURING NEW MATERIAL
Disciplined Entrepreneurship Canvas
Primary Market Research Guide
Windows of Opportunity and Triggers
THE ESSENTIAL COMPANION TO THE BOOK THAT REVOLUTIONIZED ENTREPRENEURSHIP
Bill Aulet's Disciplined Entrepreneurship forever transformed the way professionals think about starting companies. Now this companion workbook helps you get even more out of his proven 24-step framework for making your business dreams a reality.
A practical manual for implementing the framework, the Disciplined Entrepreneurship Workbook breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business. Its exercises and assessments help you build on your strengths while pointing out areas that still need work because when it comes to your business, good enough just isn't good enough.
With the Disciplined Entrepreneurship Workbook in your corner, you'll:
- Systematically build your business
- Sharpen your instincts to recognize and fix issues before they prove fatal
- Test and deepen your understanding with exercises, worksheets, and case studies
- Innovate, persevere, and create products customers want and are willing to pay for
Starting a company is a serious undertaking with plenty of risk and lots of sacrifice to go around. But the reward is transformational and uniquely fulfilling. The Disciplined Entrepreneurship Workbook is here to help you realize those rewards by optimizing your chances of success.
About the Author
BILL AULET is Managing Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the MIT Sloan School of Management. Prior to joining MIT, Bill had a 25-year track record of success in business, beginning at IBM, where he worked for 11 years, before becoming a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. Today, in addition to teaching at MIT, he works around the world with individual entrepreneurs, small companies, educators, large companies, and governments to promote innovation-driven entrepreneurship.
DisciplinedEntrepreneurship.com
Product details
- Publisher : Wiley; 1st edition (24 March 2017)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 1119365791
- ISBN-13 : 978-1119365792
- Dimensions : 19.81 x 1.52 x 25.15 cm
- Best Sellers Rank: 18,258 in Books (See Top 100 in Books)
- Customer Reviews:
About the author

- Managing Director, Martin Trust Center for MIT Entrepreneurship
- Senior Lecturer, MIT Sloan School of Management
- Chairman, MIT Clean Energy Prize
Bill Aulet is the managing director in the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education but also extending well outside the class room with student clubs, conferences, competitions, networking events, awards, hackathons, student trips and most recently accelerators. He teaches at least three different classes per year (introductory to advanced entrepreneurship classes) in addition to his responsibilities of running the center. His work has won numerous awards and most recently, in April 2013, Bill was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT. During his three year tenure as the head of the Trust Center, he has conceived, designed and overseen the implementation of many new innovative programs including:
MIT Clean Energy Prize
Trust Center TV
Energy Ventures Class
Regional Entrepreneurship Acceleration Program (REAP)
MIT Entrepreneurship Review
Entrepreneurial Product Marketing and Development Class
Linked Data Ventures Class
Founders Skills Accelerator
t=0 Entrepreneurship Festival
Beehive Cooperative
Entrepreneurs Walk of Fame
Corporate Innovators Sponsor Group
Applications of Advanced Entrepreneurial Techniques "GSD Ninjas"
Global Founders’ Skills Accelerator
Prior to joining MIT, Bill had a 25 year track record of success in business himself. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies. He started his career at IBM getting training and experience in technical, marketing, sales, financial and international business operations and management. After 11 years, he was named a MIT Sloan Fellow which resulted in him attending MIT for a one year degree program. Upon graduation, he resigned from IBM and became a serial entrepreneur running two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and then SensAble Technologies). The latter became a two-time Inc. Magazine 500 Fastest-Growing Private Company. With a presence in over 20 countries, SensAble also won more than 24 awards and was featured in Fortune Magazine, BusinessWeek, The Wall Street Journal, and many other publications for its innovative products and strong business foundation. In 2003, he was recruited as chief financial officer to co-lead a turnaround of Viisage Technology, a security technology company with a dual focus in the areas of drivers’ licenses and facial recognition. During his tenure of two and a half years, Viisage developed a new strategy, overhauled its operations, made three major acquisitions, executed two major fundraising rounds and as a result, its market value increased from $50 million to over $500 million.
Today, in addition to his work at MIT, Bill works individuals and companies to become more successful through innovation-driven entrepreneurship. From single entrepreneurs trying to launch new ventures all the way up to large multi-billion dollar corporations seeking to achieve their goals through entrepreneurship, intrapreneurship, and innovation, the same fundamentals have been successfully applied. He also serves on the board of directors or advisors for a number of companies. He is a regularly featured speaker at management leadership programs on topics such as entrepreneurship, intrapreneurship, entrepreneurial marketing, technology innovation, creating sustainable and rapid profitable growth, financing strategies, and operational excellence. He writes as much as possible in places such as Xconomy.com, Sloan Experts, the Boston Globe, the Kauffman Foundation, the Huffington Post and the MIT Entrepreneurship Review. A former professional basketball player, Bill lives in Belmont, Massachusetts with his wife and has four grown sons. Mr. Aulet holds a bachelors degree in engineering from Harvard University and an SM from the MIT Sloan School of Management
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