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Corporate Communication: A Guide to Theory and Practice Paperback – 18 March 2011

by Joep P. Cornelissen (Author)

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There is a newer edition of this item:

Corporate Communication: A Guide to Theory and Practice
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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to the Third Edition:

- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for the Second Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

′This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business′ - Ian Wright, Corporate Relations Director, Diageo

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Print length

296 pages
Language

English
Publisher

Sage Publications Ltd
Publication date

18 March 2011
Dimensions

17.15 x 1.27 x 24.77 cm
ISBN-10

0857022431
ISBN-13

978-0857022431
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Product description

Review

Joep Cornelissen has done a masterful job in integrating many ideas and approaches to corporate communication: academic theories, professional cases, management and communication theories, stakeholder theories, and U.S. and European perspectives. As a result, students, scholars, and practitioners all will gain a broad understanding of the discipline by reading this book -- James E. Grunig Published On: 2011-04-25

About the Author

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Product details

Publisher ‏ : ‎ Sage Publications Ltd; 3rd edition (18 March 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 296 pages
ISBN-10 ‏ : ‎ 0857022431
ISBN-13 ‏ : ‎ 978-0857022431
Dimensions ‏ : ‎ 17.15 x 1.27 x 24.77 cm

Customer Reviews:
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JUSTIN C DOZIER

Five Stars

Reviewed in the United States on 19 January 2015

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Book has excellent binding and structure.

Farnaz Karim

good content and easy to read

Reviewed in the United Kingdom on 9 January 2014

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The content of the book is really good. Cornelissen wrote it in such a way thats really easy to read. Contains topics which helps one in corporate life.

Angela Lamberth

Good Text Book

Reviewed in the United States on 18 August 2013

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Easy to read, organized, great information and research in the text. Great case studies also stand out in this book,.

One person found this helpful

SUFIENA

Good book

Reviewed in the United Kingdom on 31 October 2013

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This textbook is recommended by my lecturer. It is helpful during my class. The theories in the book also helps me with my assignments.

One person found this helpful

Jpkenned

Fake reference in Fig 10.3 "The life cycle of an issue."

Reviewed in the United States on 20 March 2014

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Cornelissen references:

Healey , M.C. (1978), ‘The dynamics of exploited lake trout populations and implications for management’, Journal of Wildlife Management, 42: 307– 328.

That article is about fish populations and mentions nothing about the life cycle of an issue.

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Corporate Communication: A Guide to Theory and Practice Paperback – 18 March 2011

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About the author

Joep Cornelissen

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