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Wayne R. Whitaker
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MediaWriting: Print, Broadcast, and Public Relations Hardcover – 19 January 2012

3.6 3.6 out of 5 stars 15 ratings
Edition: 4th
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There is a newer edition of this item:

MediaWriting: Print, Broadcast, and Public Relations
MediaWriting: Print, Broadcast, and Public Relations
$328.63
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:

    • Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications

    • Two new chapters on lead writing and new new media

    • A separate chapter focused solely on ethics

    • Explanatory "how to" boxes that help students understand and retain main themes

    • Illustrative "It Happened to Me" vignettes from the authors’ professional experiences

    • Discussion questions and exercises at the end of every chapter

    • Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism

    In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

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    1. ISBN-10
      0415891809
    2. ISBN-13
      978-0415891806
    3. Edition
      4th
    4. Publisher
      Routledge
    5. Publication date
      19 January 2012
    6. Language
      English
    7. Dimensions
      19.05 x 2.54 x 24.13 cm
    8. Print length
      400 pages
    9. See all details
    Next page

    Product description

    From the Publisher

    W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).

    Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY).

    Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

    About the Author

    W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).

    Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY).

    Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

    Product details

    • Publisher ‏ : ‎ Routledge; 4th edition (19 January 2012)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 400 pages
    • ISBN-10 ‏ : ‎ 0415891809
    • ISBN-13 ‏ : ‎ 978-0415891806
    • Dimensions ‏ : ‎ 19.05 x 2.54 x 24.13 cm
    • Customer Reviews:
      3.6 3.6 out of 5 stars 15 ratings

    About the author

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    Wayne R. Whitaker

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    Amena
    5.0 out of 5 stars Nice, clean product
    Reviewed in the United States on 21 January 2014
    Verified Purchase
    I got what I asked for: a used, cared for book. I was really pleased with it. Glad there are others who take care of their books!
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    Lauren
    3.0 out of 5 stars Good examples listed per writing sample
    Reviewed in the United States on 22 June 2016
    Verified Purchase
    This text needs to be updated to current. It does give insightful writing tips to prospective media writers. Good examples listed per writing sample. Should include more pointers for writers new to the field. Solid textbook for an entry level media writing and broadcast course.
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    Quiet fire
    5.0 out of 5 stars Worth the wait
    Reviewed in the United States on 14 July 2012
    Verified Purchase
    A media professional, I'm always looking for resources to continue my career growth. I found "Media Writing" a great refresher and a learning tool.
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    Harry Carrell
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 1 February 2016
    Verified Purchase
    Thus far I'm quite pleased with the book. Just started using it.
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    annmarie castrogiovanni
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 13 October 2015
    Verified Purchase
    What I needed for school
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