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E-Business and E-Commerce Management: Strategy, Implementation and Practice Paperback – 4 June 2009

by Dave Chaffey (Author)

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Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

The following online resources support the text:

For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary

For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank

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Print length

800 pages
Language

English
Publisher

Financial Times/ Prentice Hall
Publication date

4 June 2009
Dimensions

19.05 x 3.18 x 26.04 cm
ISBN-10

0273719602
ISBN-13

978-0273719601
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Product description

From the Back Cover

E-Business and E-Commerce Management, 4th edition

What approach to e-business strategy should you follow?
How much do you need to invest in e-business?
Which processes should be your priorities?

Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate todays fast-paced world of continuous technological development.

In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:

A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
Real-life interviews with professionals who describe their e-business strategies.

Whether youre an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.

This book keeps getting better and better with every version. It is fast becoming the de facto standard for e-business and e-commerce for both faculty and students.
Ben Clegg, Aston Business School

This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.
Mette Præst Knudsen, University of Southern Denmark

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

About the Author

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Product details

Publisher ‏ : ‎ Financial Times/ Prentice Hall; 4th edition (4 June 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 800 pages
ISBN-10 ‏ : ‎ 0273719602
ISBN-13 ‏ : ‎ 978-0273719601
Dimensions ‏ : ‎ 19.05 x 3.18 x 26.04 cm

Customer Reviews:
12

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Dave Chaffey

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"Well known for his practical online marketing advice, Dave Chaffey has helped tens of thousands of businesses improve their Digital Marketing through his bestselling books, workshops and consulting".

He is the co-founder of SmartInsights.com, a digital marketing strategy advice site with over 80,000 members worldwide.

Basic Members get free planning templates and infographics plus updates on the latest developments in Digital Marketing.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.

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Meshal Helal

Excellent text book

Reviewed in the United States on 8 June 2011

Verified Purchase

I really impressed by this book as it cover the most basics any e-business entrepreneur has to learn.
It's informative, interactive, and updated with the latest statistics and real world cases.

2 people found this helpful

Sotia

Great book!

Reviewed in the United Kingdom on 18 March 2011

Verified Purchase

This is a great book. Been reading it for a year and even though I bought it for a specific module while studying Business Information Systems at master lever, I remember myself going back to it for almost every essay I had to write. It is very useful as it covers a wide range of topics and gives you a good understanding of the modern e-businesses and networked organizations. Although it doesn't go in much detail for each topic (besides, each topic could be a book itself), here you can find explanation about many many terms that you will probaply hear or learn about at work (CRM, ERP, VOIP, ...). So it gives you an understanding of how things work in an e-business environment and when you get the actual job you will go back and say...'Hey..I've heard that before'. Really good book.

2 people found this helpful

BEM

Three Stars

Reviewed in the United States on 15 February 2015

Verified Purchase

ok

Sarden

It's there but it's hard work and it's really old

Reviewed in the United Kingdom on 3 June 2011

Verified Purchase

This is not a bad book. There is valuable information in there for anybody interested in doing e-commerce.

The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half - or a quarter.

As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.

As another reviewer writes, there is just way too much of "this was covered in section X" and "this will be covered in section Y". Too many trying-to-be-pedagogical exercises. Way too many unnecessary words. This book just needs to get to the point.

Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.

Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-business context. Forget about it.

As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.

3 people found this helpful

Latora curry

A must for any online e- trailer

Reviewed in the United States on 29 April 2015

Verified Purchase

"Great book helped me take my business to the next level"!

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E-Business and E-Commerce Management: Strategy, Implementation and Practice Paperback – 4 June 2009

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About the author

Dave Chaffey

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Buy new: $192.56

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E-Business and E-Commerce Management: Strategy, Implementation and Practice Paperback – 4 June 2009

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Product description

From the Back Cover

About the Author

Product details

About the author

Dave Chaffey

Customer reviews

Review this product

Top reviews from Australia

Top reviews from other countries

Buy new:

$192.56