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Enterprise Gamification: Engaging people by letting them have fun: 1 Paperback – 1 July 2014

4.1 4.1 out of 5 stars 13 ratings

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Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.
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Product details

  • Publisher ‏ : ‎ Createspace Independent Publishing Platform (1 July 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 1470000644
  • ISBN-13 ‏ : ‎ 978-1470000646
  • Dimensions ‏ : ‎ 20.29 x 1.93 x 25.4 cm
  • Customer Reviews:
    4.1 4.1 out of 5 stars 13 ratings

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Mario Herger
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I’ve been living in Silicon Valley since 2001. I am researching technology trends, write books and consult companies on topics such as Innovation, Silicon Valley Mindset, Foresight Mindset, Automotive, Artificial Intelliigence, Creativity, Intrapreneurship. For many years I worked at SAP as development manager and innovation strategist.

Now I help companies how they can apply the innovative and entrepreneurial spirit from Silicon Valley in their organizations, to be more innovative and discover trends and tipping points earlier and influence them.

I give keynotes about these topics and conduct workshops on Foresight Mindset, AI, Innovation, Silicon Valley-Mindset, Automotive, Creativity, and Intrapreneurship. I also look at signals of emerging technology trends and how they impact society, politics, or employment.

I also host and meet delegations from other countries and bring them contact with people and companies in Silicon Valley.

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Sebastian Gawelowicz
5.0 out of 5 stars Undoubtedly the best book on Gamification out there
Reviewed in the United States on 10 August 2014
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If I had to pick only one book on Gamification for me to understand what it is and can be Enterprise Gamification by Mario Herger is the definitely the one.

It's super comprehensive and covers everything from definition, through motivation and design process to legal issues and potential challenges. Mario has collected plenty of research findings, presented multiple gamification concepts and spiced it all up with great examples. Everything served in a way that makes it easy for a reader to process and judge individually.
To me this book is a milestone in Gamification maturity. It is a must read for all engagement professionals.

If this is your first Gamification read, don't feel overwhelmed with the all concepts presented. Gamification is complex and multidisciplinary after all. Trust me that you will do yourselves a huge favor if you read it all. And those who have already some experience with Gamification and other publications will appreciate this book even more seeing something familiar getting complemented with more awesome juicy content.
3 people found this helpful
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emanuela
5.0 out of 5 stars eccellente libro per capire cosa è e cosa fa l'enterprise gamification
Reviewed in Italy on 22 October 2014
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Libro arrivato integro prima della data di consegna suggerita. Il libro tratta in modo efficace e chiaro cosa è e cosa fa l'Enterprise Gamification. Un must per tutti coloro che vogliono capire e imparare.
Roman Rackwitz
5.0 out of 5 stars A view on Gamification beyond the obvious elements
Reviewed in Germany on 28 July 2014
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Mario Herger often has a different look at the 'world' of Gamification than most of the other people writing about it. I would say that "where the others stop talking about the WHY, he starts to get excited". As a former leading person at SAP researching, experimenting and implementing Gamification, I think that he is the most experienced person in the Gamification industry.
So far, after reading probably all books out there that are somehow related to this topic, I would say that 'Enterprise Gamification' provides you with the deepest insights and knowledge.
I really recommend it as an important milestone on your way to mastery. :-)
3 people found this helpful
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Daggett
3.0 out of 5 stars Interessantes, aber breitgeklopftes Thema
Reviewed in Germany on 6 August 2017
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Ich habe mit großem Interesse die ersten Kapitel gelesen, habe aber schnell gemerkt, dass das Thema in "Enterprise Gamification" mit langen Zitaten und Auszügen früherer Vorreiter in diesem Bereich unnötig langgestreckt wird. Es war gegen Mitte des Buchs auch eher lästig weiterzulesen. Ich habe im Netz knackige Beiträge gefunden, die zusammen mindestens denselben Informationsgehalt hatten. Wer sich die Suche im web sparen will ist mit dem Buch sicherlich gut versorgt, wenn man aber ein wenig Branchenkenntnis hat und gewisse Probleme lösen will, der wird das Buch evtl. zäh finden und nur mühsam zum Ende finden.