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W. James Potter
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Media Literacy Paperback – 9 March 2016

by W. James Potter (Author)
4.3 out of 5 stars 86
Edition: 8 Revised edition
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Previous page
  1. ISBN-10
    1483379329
  2. ISBN-13
    978-1483379326
  3. Edition
    8th
  4. Publisher
    SAGE Publications Inc
  5. Publication date
    9 March 2016
  6. Language
    English
  7. Dimensions
    19.05 x 2.54 x 23.5 cm
  8. Print length
    576 pages
  9. See all details
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Product description

About the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.


 

Product details

  • Publisher ‏ : ‎ SAGE Publications Inc; 8th edition (9 March 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 576 pages
  • ISBN-10 ‏ : ‎ 1483379329
  • ISBN-13 ‏ : ‎ 978-1483379326
  • Dimensions ‏ : ‎ 19.05 x 2.54 x 23.5 cm
  • Customer Reviews:
    4.3 out of 5 stars 86

About the author

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W. James Potter

W. James Potter

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W. James Potter has published over 20 books as well as more than 100 scholarly articles in the areas of media literacy and media effects. He is the author of the best selling Sage Publication Media Literacy, now in its sixth edition. He is a former editor of the Journal of Broadcasting & Electronic Media as well as a Principal Investigator on the $3.3 million National Television Violence Study which was funded by the National Cable Television Association. A holder of a Ph.D. in Communication Theory and another in Instructional Systems Technology, he has taught courses in media literacy at Indiana University, Florida State University, Stanford University, UCLA, and UCSB where he is currently a Professor in the Department of Communication. He is the creator of Lineation Theory, which is a general system of explanation about the mass media, the messages they produce and their influence on both individuals as well as larger social structures.

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