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The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know Hardcover – 1 January 2008

by Robert Solomon (Author)
4.7 4.7 out of 5 stars 52 ratings
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The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:
  • Know when to look it up; know when to make it up. (#7)
  • What happens when I screw up? (#51)
  • Respect what it takes to do great creative. (#19)
  • In a high-tech world, be low-tech (#46)
  • Be brief, be bright, be gone. (#31)
  • How to write a letter of proposal (#44)
  • The Zen of PowerPoint. (#45)

You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
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  1. Print length
    208 pages
  2. Language
    English
  3. Publisher
    Kaplan Trade
  4. Publication date
    1 January 2008
  5. Dimensions
    14.61 x 1.91 x 20.96 cm
  6. ISBN-10
    1427796718
  7. ISBN-13
    978-1427796714
  8. See all details
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Product details

  • Publisher ‏ : ‎ Kaplan Trade; 2 edition (1 January 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1427796718
  • ISBN-13 ‏ : ‎ 978-1427796714
  • Dimensions ‏ : ‎ 14.61 x 1.91 x 20.96 cm
  • Customer Reviews:
    4.7 4.7 out of 5 stars 52 ratings

About the author

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Robert Solomon

Robert Solomon

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Robert Solomon is the world’s leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients.

Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search.

Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Condé Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sotheby’s, and Womenkind.

Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).

Robert lives in Napa, California with his wife Roberta, and with the world’s best dogs, Alvin and Molly.

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toberry
5.0 out of 5 stars The Grace and Wit of Client Service
Reviewed in the United States on 25 March 2016
Verified Purchase
While this book is targeted toward account managers within an agency environment, I believe anyone within an agency, marketing team, communications group, as well as business owners, sales people, non-profits and anyone with client interaction will find this book invaluable. The book contains pithy chapters written with the charm, grace and wit of Robert Solomon's style. As a small agency owner I personally found Robert's experiences to be calming and motivating, he has a wealth of knowledge and experience for any situation you could ever imagine encountering. As a bonus, you can supplement your knowledge by follow his conversations on LinkedIn or contacting him personally via email.  The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

Note: An updated 3rd edition will be available April 2016
One person found this helpful
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We Did It Our Way
5.0 out of 5 stars Easy to read. Great tips
Reviewed in Canada on 15 March 2014
Verified Purchase
This book reminds why you are in client service. It gives you great tips on how to do more with your position. You probably know most tips already, but this reminds you why they are so important. The author even gives some great tips on how to get out of some sticky situations!
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Mr. G. Richardson
5.0 out of 5 stars Surprised i missed it for so long
Reviewed in the United Kingdom on 17 January 2013
Verified Purchase
As a 'suit' with 13 years experience its always amazed me how few books have been written to help client service people in the advertising business learn their trade. there are dozens of great practical tips. Doesn't matter that its written about the US business, they're universal principles. You might read and think you know it all, but do you actually apply them

should be mandatory reading for account people starting out in any agency. Really rated it
One person found this helpful
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kid_ordine
5.0 out of 5 stars One you must have
Reviewed in Canada on 6 November 2013
Verified Purchase
Fun and easy to read, straight to the point with clever examples. Two to four page per tip. A perfect gift for you employees too.
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Morgan Chang
5.0 out of 5 stars A must have for anyone in advertising!
Reviewed in the United States on 5 April 2008
Verified Purchase
Of all the book on advertising I've read, this is by far my top pick. It's an easy read and extremely insightful. I started my career as an advertising recruiter and this book helped inspire me to make my move into an agency. The chapters are very well laid out, interspersed with humorous anecdotes and personal examples.

I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.

I know I will continue to reference this book throughout the rest of my career. Don't forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!
6 people found this helpful
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