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Tourism: Pearson New International Edition: The Business of Hospitality and Travel Paperback – 1 November 2013

by Roy A Cook (Author), Cathy J. Hsu (Author), Joseph J Marqua (Author)
4.4 out of 5 stars 37
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For Introductory Hospitality or Tourism courses. ¿

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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Previous page
  1. Print length
    380 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    1 November 2013
  5. Dimensions
    21.59 x 2.26 x 27.41 cm
  6. ISBN-10
    1292039507
  7. ISBN-13
    978-1292039503
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 5th edition (1 November 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 380 pages
  • ISBN-10 ‏ : ‎ 1292039507
  • ISBN-13 ‏ : ‎ 978-1292039503
  • Dimensions ‏ : ‎ 21.59 x 2.26 x 27.41 cm
  • Customer Reviews:
    4.4 out of 5 stars 37

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  1. Joseph J. Marqua

    Joseph J. Marqua

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  2. Roy A. Cook

    Roy A. Cook

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  3. Cathy H. C. Hsu

    Cathy H. C. Hsu

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4.4 out of 5 stars
4.4 out of 5
37 global ratings

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Khamaria
5.0 out of 5 stars ... book I needed for class but it was still pretty accurate. The price was great
Reviewed in the United States on 17 April 2018
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This is the older version of the book I needed for class but it was still pretty accurate. The price was great.
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mbrianne
5.0 out of 5 stars GOOD FOR THE PRICE
Reviewed in the United States on 20 January 2016
Verified Purchase
Blessed at the fact that this was so cheap, the book is intact and it might have writing in it or a little tear here and there but still.. worth it!
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mbrianne
5.0 out of 5 stars GOOD FOR THE PRICE
Reviewed in the United States on 20 January 2016
Blessed at the fact that this was so cheap, the book is intact and it might have writing in it or a little tear here and there but still.. worth it!
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Larry Weiss
4.0 out of 5 stars As we are only using 4 chapters in this book I probably would have done better if I shared with a classmate
Reviewed in the United States on 7 April 2015
Verified Purchase
Book arrived on time for my first class. As we are only using 4 chapters in this book I probably would have done better if I shared with a classmate.
Good content.
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Amazon Customer
5.0 out of 5 stars waz gud
Reviewed in the United States on 7 May 2017
Verified Purchase
Got the job done, wuz gud, fillin this up because it says i need more words. wat iz grammer ?
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Kira Makuta
1.0 out of 5 stars One Star
Reviewed in the United States on 26 February 2015
Verified Purchase
Cover was bent but the rest is in good shape
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