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Designing Brand Identity: An Essential Guide for the Whole Branding Team, Fourth Edition Hardcover – 17 October 2012

by Alina Wheeler (Author)
4.6 out of 5 stars 392
Edition: 1st
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There is a newer edition of this item:

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
$72.67
(2)
This item will be released on May 17, 2024.
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Previous page
  1. ISBN-10
    9781118099209
  2. ISBN-13
    978-1118099209
  3. Edition
    1st
  4. Publisher
    Wiley US
  5. Publication date
    17 October 2012
  6. Language
    English
  7. Dimensions
    21.59 x 2.29 x 27.43 cm
  8. Print length
    336 pages
  9. See all details
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Product description

Review

"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

About the Author

Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.

Product details

  • ASIN ‏ : ‎ 1118099206
  • Publisher ‏ : ‎ Wiley US; 1st edition (17 October 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9781118099209
  • ISBN-13 ‏ : ‎ 978-1118099209
  • Dimensions ‏ : ‎ 21.59 x 2.29 x 27.43 cm
  • Customer Reviews:
    4.6 out of 5 stars 392

About the author

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Alina Wheeler

Alina Wheeler

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Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its fifth edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Designing Brand Identity demystifies branding and gives practitioners a roadmap to create sustainable and successful brands. It is published in 7 languages, and is used by clients and their branding and design firms to educate their staffs.

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4.6 out of 5 stars
4.6 out of 5
392 global ratings

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lily
5.0 out of 5 stars Great Overview
Reviewed in Germany on 27 April 2022
Verified Purchase
The world of branding explained simply with many visuals. A good book to start to learn about branding. Broad but on point information including many insights and examples. Very recommended for beginners. Probably not suitable if you need detailed information about specific areas of branding.
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ANGIE PAYTÓN
5.0 out of 5 stars Excelente
Reviewed in Mexico on 3 October 2020
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Contiene información relevante de como se construye la marca y te da diferentes ejemplos, es una buena guia, sin embargo, sugiero tener conocimientos previos ya que contiene conceptos que no son tan simples.
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Roden San Antonio
5.0 out of 5 stars Five Stars
Reviewed in Canada on 2 August 2017
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Such a great book!!

You'll learn A LOT readying this, and it's a great reference book for after.
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JMR
5.0 out of 5 stars La biblia del diseño de marcas
Reviewed in Spain on 15 May 2018
Verified Purchase
Sin duda estamos ante el mejor libro de la historia del diseño de identidad de marcas. Es la biblia del gremio del diseño. No hay ninguno mejor.
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Raaj
5.0 out of 5 stars Aaazing book for branding
Reviewed in India on 6 May 2017
Verified Purchase
Very good book for branding. Through detailing with the example given. Great book. This book will be really helpful to you to understand how brands actually develop. Thanks for the writer Alina Wheeler.
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