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David W. Cravens
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Strategic Marketing Paperback – 16 September 2012

by David W. Cravens (Author), Nigel Piercy (Author)
3.9 out of 5 stars 38
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Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation.
Previous page
  1. Print length
    768 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill Education - Europe
  4. Publication date
    16 September 2012
  5. Dimensions
    20.3 x 2.4 x 25.5 cm
  6. ISBN-10
    0071326235
  7. ISBN-13
    978-0071326230
  8. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Education - Europe; 10th edition (16 September 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 768 pages
  • ISBN-10 ‏ : ‎ 0071326235
  • ISBN-13 ‏ : ‎ 978-0071326230
  • Dimensions ‏ : ‎ 20.3 x 2.4 x 25.5 cm
  • Customer Reviews:
    3.9 out of 5 stars 38

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David W. Cravens

David W. Cravens

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3.9 out of 5 stars
3.9 out of 5
38 global ratings

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Ghassan El-Hallak
5.0 out of 5 stars Perfect
Reviewed in the United Kingdom on 30 October 2019
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Was perfect thanks from my ❤️
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Saleem Thupsee
5.0 out of 5 stars Very good book to understand in depth each and every aspect ...
Reviewed in the United States on 12 December 2015
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Very good book to understand in depth each and every aspect marketing. Each concept is described in detail to help the reader understand how to make good use of each and every concept involved in Marketing. Highly recommended for MBA students or professionals researching in this area.
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Marcos
5.0 out of 5 stars Bueno
Reviewed in the United States on 25 November 2018
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Bueno
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dadofsam
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 3 August 2016
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Nice clean copy
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Ben L
1.0 out of 5 stars This book will change your life. As it slowly reduces your I.Q. and renders you a semi-delusional husk of an intelligent human.
Reviewed in the United Kingdom on 12 January 2016
Verified Purchase
I too had to buy this book as Compulsory reading for the Chartered Institute of Marketing (CIM) Professional Diploma in Marketing - Level 6. Did the CIM even read this book before choosing it? Thank god my employer paid for it!
One person found this helpful
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