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Strategy: Pearson New International Edition:A View From The Top Paperback – 1 November 2013

by Cornelis De Kluyver (Author)
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For undergraduate and graduate strategy courses.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

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Previous page
  1. Print length
    192 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    1 November 2013
  5. Dimensions
    21.59 x 1.12 x 27.89 cm
  6. ISBN-10
    129204036X
  7. ISBN-13
    978-1292040363
  8. See all details
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Product description

From the Back Cover

The latest on how to gain a strategic edge in today’s business world:

  • NEW! Modern cases and studies have been integrated throughout this text with the executive in mind to encourage higher-level analysis and discussion of real-world scenarios. Examples include:
    • Good to Great: Why Some Companies Make the Leap…and Others Don’t, by Jim Collins focuses on what good companies can do to become truly great.
    • What Really Works: The 4+2 Formula for Sustained Business Success, by Joyce, Nohria, and Roberson in association with McKinsey & Co.―a groundbreaking, five-year study aimed at identifying the must-have management practices that truly produce superior results.
  • NEW! Chapter 3 contains an updated section on Global Tectonics―the process by which developing trends in technology, nature, and society slowly revolutionize the business environment, much like the earth’s tectonic plates shift the ground beneath our feet. This is meant to enhance student knowledge of the influences of the external strategic environment.
  • NEW! Chapter 8 contains anupdated Global Strategy Formulation that includes a more thorough discussion of country/region analysis and how similarities between countries and markets can obscure opportunities rooted in advantage based on differences.
  • NEW! Chapter 10 has undergonethree major changes:
    • The discussion of portfolio models was expanded to include McKinsey’s MAPS model, which includes a measure of each business unit’s stand-alone value within the corporation, and adds a measure of each business unit’s fitness for sale to other companies.
    • The concept ofportfolio management alliances is introduced.
    • The discussion on corporate strategic planning has been updated to reflect the new competitive dynamics faced by multinationals in the twenty-first century.

Product details

  • Publisher ‏ : ‎ Pearson; 4th edition (1 November 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 129204036X
  • ISBN-13 ‏ : ‎ 978-1292040363
  • Dimensions ‏ : ‎ 21.59 x 1.12 x 27.89 cm

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