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The Brand Glossary Paperback – Illustrated, 19 September 2006

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About the Author

JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.

Product details

  • Publisher ‏ : ‎ Palgrave Macmillan; 2007th edition (19 September 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 147 pages
  • ISBN-10 ‏ : ‎ 1403998094
  • ISBN-13 ‏ : ‎ 978-1441112750
  • Dimensions ‏ : ‎ 22.76 x 0.86 x 26.77 cm
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