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The Brand Glossary Paperback – Illustrated, 19 September 2006
by
Interbrand
(Author)
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Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
- Print length147 pages
- LanguageEnglish
- PublisherPalgrave Macmillan
- Publication date19 September 2006
- Dimensions22.76 x 0.86 x 26.77 cm
- ISBN-101403998094
- ISBN-13978-1441112750
Product description
About the Author
JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.
Product details
- Publisher : Palgrave Macmillan; 2007th edition (19 September 2006)
- Language : English
- Paperback : 147 pages
- ISBN-10 : 1403998094
- ISBN-13 : 978-1441112750
- Dimensions : 22.76 x 0.86 x 26.77 cm
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