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Strategy : Process, Content, Context: Process, content, context Paperback – 17 December 2003

4.1 out of 5 stars 38 ratings
Edition: 3rd

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

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Strategy : An International Perspective
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Product details

  • Publisher ‏ : ‎ Cengage Learning EMEA; 3rd edition (17 December 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 984 pages
  • ISBN-10 ‏ : ‎ 1861529643
  • ISBN-13 ‏ : ‎ 978-1861529640
  • Dimensions ‏ : ‎ 19.05 x 4.45 x 25.4 cm
  • Customer Reviews:
    4.1 out of 5 stars 38 ratings

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Bob de Wit
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4.1 out of 5 stars
38 global ratings

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  • Selincique
    5.0 out of 5 stars Strategy
    Reviewed in Italy on 17 February 2013
    Verified Purchase
    This book, which is a mandatory school book, arrived in great conditions, even before the date promised. It's an easily readable book that can be used as a reference.
  • Amazon Kunde
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on 3 December 2015
    Verified Purchase
    Excellent
  • Shweta
    5.0 out of 5 stars Great book
    Reviewed in India on 25 April 2021
    Verified Purchase
    Perfect for understanding strategy
  • Sami Ali
    5.0 out of 5 stars Looking for one strategy book only, please stop here
    Reviewed in the United States on 26 July 2013
    Verified Purchase
    For my MBA study I bought four good-rated strategy books from Amazon. Luckily that book was suggested as the main text book by our course professor . As you can see, it has a limited number of reviews in Amazon, which left me really wondering. I believe this is one of the top best business strategy and business thinking books ever written. Amazingly, it suite a wide variety of audience from naive student just looking for high-level strategy understanding to really deep thinker who may question even fundamental concepts. It offers a very solid structural approach in dealing with complex subject matter of strategy. Right from beginning, the book encourage you to think and question while reading in a very smart and attractive way. It set your mindset from early chapters to realize that there is no common agreement on even the definition of strategic management and there is big question by managers about its real practical value. But do not worry, it is NOT a dry theory book, it is a real live one and offers tons and tons of structured information and perspectives. This great book is guided by looking into strategy from three parent perspective of Strategy as a Process ( the HOW), Strategy Context (WHERE: environment and circumstances) and Strategy Contents (What: the product of strategy process).
    This book can safely stamped with "money-back guarantee, if not satisfied"
  • Petya Boyadziiska
    5.0 out of 5 stars Strategy: Process, Content, Context: An International Perspective
    Reviewed in Germany on 9 December 2012
    Verified Purchase
    Ich habe das Buch für mein Studium gebracht.

    1. Der Preis bei amazon war viel günstiger als in unserem Book Store. Ich habe das Buch für 64 EUR bekommen, wenn es 80 EUR bei uns gekostet hat!
    2. Die Lieferung war sehr schnell. Ich habe das Buch am Sonntag Abend bestellt und am Mittwoch morgen habe ich es bekommen.
    3. Verpackung - ganz in Ordnung.

    Das Buch selbst gefällt mir ganz gut. Es ist sehr gut geschrieben - gute wirtschaftliche Englisch, leicht zu verstehen. Viele Beispiele und Case Studies. Insgesamt sehr sehr interessant. Ich würde es nicht nur fürs Studium empfehlen.
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