"I found this book eminently readable, full of good advice, wise and witty. The discussions of issues like collaboration, giving talks and publication were just so helpful. I think this book will be as useful to students as to junior researchers, lecturers and assistant professors. Jonathan Evans is not only a first-rate researcher, but truly a thinker and mentor." - Robert Sternberg, IBM Professor of Psychology and Education, Department of Psychology, Yale University, USA

"So many young researchers have to navigate the stormy waters of academia without a pilot. Here finally is a guide, a book full of practical wisdom about how to succeed as an academic researcher in psychology. Jonathan Evans, one of the most prolific psychologists around, is a fount of useful career advice stated with his usual clarity and directness." - Steven Sloman, Brown University, USA

"This book will be a unique treat for a young psychologist... The story of what it's like to be research scientist in our field is told with verve and is informed by the important experiences gleaned from three decades of work by one of the world's most distinguished cognitive psychologists. Even established scientists will find much to learn about their craft in this personal, compelling description of what doing psychological research is really like." - Keith Stanovich, University of Toronto, Canada

"I found this book both interesting and informative; it is well written and presents material in a clear and easy to follow style that will be invaluable for post-graduates, lecturers and researchers in psychology." - Tom Heffernan, Northumbria University, UK

"I found this book eminently readable, full of good advice, wise and witty. The discussions of issues like collaboration, giving talks and publication were just so helpful. I think this book will be as useful to students as to junior researchers, lecturers and assistant professors. Jonathan Evans is not only a first-rate researcher, but truly a thinker and mentor." - Robert Sternberg, IBM Professor of Psychology and Education, Department of Psychology, Yale University, USA

"So many young researchers have to navigate the stormy waters of academia without a pilot. Here finally is a guide, a book full of practical wisdom about how to succeed as an academic researcher in psychology. Jonathan Evans, one of the most prolific psychologists around, is a fount of useful career advice stated with his usual clarity and directness." - Steven Sloman, Brown University, USA

"This book will be a unique treat for a young psychologist... The story of what it's like to be research scientist in our field is told with verve and is informed by the important experiences gleaned from three decades of work by one of the world's most distinguished cognitive psychologists. Even established scientists will find much to learn about their craft in this personal, compelling description of what doing psychological research is really like." - Keith Stanovich, University of Toronto, Canada

"I found this book both interesting and informative; it is well written and presents material in a clear and easy to follow style that will be invaluable for post-graduates, lecturers and researchers in psychology." - Tom Heffernan, Northumbria University, UK